MAM
Sudler and Hennessey spread the message of Dry Holi
MUMBAI: Sudler and Hennessey, the health care agency launched a new ad campaign titled ‘Dry Holi’ in an attempt to sensitize Indians to the festival. While Holi may be a festival of colours, it does put a strain on the water resources.
The ad showcases a dry India. The India map is brown indicating that India is a dry and arid region due to the abusive usage of water during Holi.
Sudler & Hennesey executive director Asha Kapoor said, “We decided on showcasing dry India with not much of body copy, as we felt that a powerful visual would be the best way to convey the message. At S&H we constantly do public service ads to generate awareness regarding pressing issues. S&H India also created the ‘chappal’ and ‘mirror’ campaign to generate awareness regarding foot care for diabetics. This campaign did not just generate a good response, but also bagged the prestigious Rx awards in New York.”
The campaign was part of the Dainik Bhaskar’s Dry Holi contest and S&H won the Merit award. Last year, S&H India had won 15 creative awards including two Gold, one Silver and twelve merits of excellence at the Rx Club awards in New York.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
