MAM
Sudhir Sitapati to deliver AAAI Subhas Ghosal Memorial Lecture on 18 January 2024
Mumbai: The Advertising Agencies Association of India (AAAI) and the Subhas Ghosal Foundation (SGF) announced that the Subhas Ghosal Memorial Lecture will be delivered this year by managing director and CEO, Sudhir Sitapati, as the esteemed speaker. The event will be held on 18 January 2024 Thursday at 7:00 pm at ITC Grand Central Parel, Mumbai.
While talking about his personal and professional experiences, Sudhir Sitapati will share many valuable insights on building Brands in today’s India.
As a memorial to one of the influential figures in the history of advertising, Subhas Ghosal, the Subhas Ghosal Foundation was established by a group of senior communication professionals who lived during his era. One of the primary objectives of the Foundation is to promote professional values. Ghosal embodied throughout his lifetime. With the support of Advertising Agencies Association of India (AAAI), the Foundation has been hosting its ‘AAAI Subhas Ghosal Memorial Lecture’ series, for several years, where luminaries like Rajan Anandan, Uday Shankar, Ronnie Screwvalla, Aroon Purie have delivered motivational and informative talks.
On behalf of SGF, Sam Balsara says, “We live in a world where brands play a very important role in consumer lives and have become money spinners for those members of India Inc. who know how to create and nurture them. Sudhir, with his extensive experience of building Brands at Unilever and now at Godrej Consumer Products Limited will deliver, I am sure, a very insightful talk that will be invaluable for all of us in the Marketing, Advertising and Media World”.
Ahead of the lecture AAAI president, Prasanth Kumar said, “Sudhir is an experienced and proven Brand builder and AAAI is delighted that he has agreed to deliver the Subhas Ghosal Memorial Lecture.”
All members of the Advertising, Marketing, Media and Digital community are welcome. However entry is only by invitation. Please send an email to Mr. Chetan Salian at AAAI on his email id aaai@aaai.in to receive an invitation.
The lecture is made possible by ABP NEWS’s gracious support, which the organizers are deeply grateful for.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
