MAM
‘Success is waiting,’ Aakash tells repeaters
NEW DELHI: Aakash Educational Services Ltd recently launched an omni-channel campaign titled ‘Success is Waiting’ featuring ace cricketer Yuvraj Singh to great success. The TVC has garnered 30 million plus views on YouTube since its launch in September 2020, increasing admissions three-fold for Aakash Digital’s online repeater courses.
The campaign (in 60 second, 30 second and six second edits) is for students re-appearing for medical and engineering entrance examinations intending to inspire them to give it another shot.
The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year.
It is currently being aired on leading TV and online channels pan-India including YouTube and OTT platforms. The campaign weaves around the comeback story of Yuvraj Singh and captures the successes and setbacks in his life to inspire students to resume the journey to their goals with renewed vigour.
The message on making a strong comeback has also been appreciated by many renowned cricketers including Harbhajan Singh and Irfan Pathan, thereby amplifying the reach of the campaign.
The year 2020 has been exceptional for Aakash Institute with Aakashian Chirag Falor securing AIR 1 rank in IIT JEE and Soyeb Aftab, Akanksha Singh and Snikhita T securing the top 3 ranks in NEET.
Aakash Educational Services Ltd director and CEO Aakash Chaudhry said, “It is heartening to note that our ad campaign has clocked over 30 million views across YouTube since its launch and has led to such a stupendous increase in our admissions. It shows that the campaign has been well received by the audience. Through this campaign, we want to assure the students that we are with them in their struggles and are always ready to assist the aspirants in the best way possible. We would like to reiterate the fact that everyone cannot taste success every time but one shouldn’t feel disheartened. We would like to encourage students to continue with their efforts with more focus and strength without losing hope.”
Brands
IndiGo taps IATA director general Willie Walsh as CEO for next phase
IATA chief to take over in August as airline sharpens international play
MUMBAI: IndiGo has tapped Willie Walsh as its next chief executive officer, signalling a decisive push to expand its global footprint and steady operations after a turbulent start to the year.
Walsh, currently director general of the International Air Transport Association, will take over the top job subject to regulatory approvals. His tenure at IATA is set to conclude on July 31, 2026, with his joining at IndiGo expected by August 3, 2026.
The appointment follows the exit of Pieter Elbers, who stepped down on March 10, 2026, just months after the airline grappled with network-wide disruptions that put its operational resilience under scrutiny.
Welcoming the move, IndiGo chairman Vikram Singh said, “I am thrilled that Willie will be at helm of IndiGo. He is an exceptional global aviation leader with a stellar track record of outstanding leadership across several airlines. His experience in managing large scale airline operations and navigating complex market dynamics make him ideally suited to strengthen and lead IndiGo for continued growth in an ever evolving and competitive international aviation environment.”
For his part, Walsh struck an optimistic note on the road ahead, “The aviation landscape is evolving rapidly, and IndiGo is extremely well-positioned to be at the forefront of this change. I look forward to partnering with colleagues across the organisation to build a culture of excellence, innovation, collaboration and sustainable value for all stakeholders” he said.
The leadership change comes at a time when IndiGo is sharpening its long-haul ambitions and looking to cement its position beyond the domestic market. With Walsh at the controls, the airline appears set to double down on scale, stability and a stronger international presence in the years ahead.
