MAM
Subhash Kamath joins BrandMusiq board of directors
Mumbai: BrandMusiq, the pioneering audio and sonic branding agency in India known for its innovative approach to creating signature sounds for brands, is pleased to announce the appointment of Subhash Kamath to its board of directors consisting of Rajesh Patel, Hari Marar and Safir Anand. With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a wealth of strategic insight and creative vision to his new role at BrandMusiq.
Besides being on the Board, Subhash will work closely with founder, Rajeev Raja and co-founder, Ajit Varma to help build and market the BrandMusiq brand across geographies, as well as contribute to the Creativity and Innovation initiatives being set in place to propel BrandMusiq into becoming a leader in the digital environment.
In a rich career spanning 36 years across top agencies like Ogilvy, Trikaya Grey, Bates, Publicis and BBH, Subhash held top leadership positions as well as that of being a CEO for 17 years. Subhash has been instrumental in leading strategic initiatives and driving growth for both Indian and multinational clients. His track record of success includes spearheading mergers and acquisitions for WPP and founding organizations like BBH in India, solidifying his reputation as a visionary leader in the industry. Subhash is currently working as an independent brand consultant and a mentor.
Beyond his illustrious advertising career, Subhash Kamath is also an accomplished musician, having served as the lead singer and guitarist of the band ‘Wanted Yesterday’ alongside Rajeev Raja, founder of Brand Musiq.
Commenting on Subhash Kamath’s appointment, BrandMusiq founder Rajeev Raja expresses his enthusiasm. “Subhash’s extensive experience and deep understanding of the advertising landscape make him an invaluable asset to BrandMusiq. His passion for music and proven track record of strategic leadership align perfectly with our vision of redefining the auditory landscape of branding. I have long admired Subhash’s work and am thrilled to welcome him to the BrandMusiq family.”
Subhash Kamath, in his statement, said, “I’m a fan of brands. And nothing excites me more than helping take brands into the future. In this fast-paced digital world of consumers, sonic branding is becoming an imperative for brands seeking to create stronger emotional connections. And BrandMusiq has been doing some cutting edge work in this space. Given my love for both brands and music, I’m just delighted to be part of this amazingly talented team.”
Rajeev Raja and Subhash Kamath share a mutual appreciation for each other’s work, having known and admired each other’s contributions to the advertising and music industry over the years. Their shared vision and commitment to excellence make them a formidable team poised to lead BrandMusiq into its next phase of growth and innovation.
As the first and leading audio and sonic branding agency in India, BrandMusiq remains committed to pushing boundaries and setting new standards in the field of sonic branding. With Subhash Kamath on board, BrandMusiq is well-positioned to continue its mission of creating impactful sonic identities that resonate with audiences worldwide.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
