MAM
Su-Raj Diamonds to enter domestic market
BANGALORE: Su-Raj Diamonds and Jewelry Ltd (Su-Raj), a manufacturer and exporter of Indian Gems and Jewelry announced picking up of a 49 per cent stake in Forever Jewelry and Diamonds Ltd. to focus on the domestic jewelry segment. Ahmedabad based Forever has a nationwide network for targeting the business-to-business (B2B) jewelry market on March 18, 2005 in Bangalore.
Su-Raj CEO Jatin Mehta said “Our objective in picking up a stake in Forever is to tap the high growth domestic market segment, Forever’s business profile is complimentary to the Su-Raj diamonds while jewelry from Su-Raj will cater to the large international B2B clients whereas Forever will tap the domestic B2B market, which is estimated to be about Rs. 450 billion having an annual growth rate of about 8 per cent. Forever supplies to such renowned brands like Tanishq, Alukkas, and all the major stores in South India, many in the North.”
While speaking with indiantelevison.com, Mehta added, “We are going one step up the ladder in the supply chain. Our core competence lies in manufacturing, designing, creating a product and merchandising – not marketing. Marketing to retail– At Forev er, we already have a customer base and we don’t to trample upon them, we’d like to work along with them rather than be in competition with them. We don’t want to build a brand. Let our customers do that, they’re good at that. We want to focus on delivering a quality product, getting the best product out of our system. Retail marketing is a different story. Our customers already are into this. We have a larger market space to work with through these customers, rather than work on a small scale or in retail situation. In Su-Raj we have a policy to deal only on B2B basis and not create a brand as such, we’d like to remain a B2B company only. Neither Su-Raj nor Forever are brands as such. We’d rather reach a bigger, wider market through existing brands and provide VFM (value for money) to our customer and hence to the consumers than spend money on brand building.”
Forever MD Jai Begani, “We are happy to be associated with a reputed corporate like Su-Raj. Their manufacturing and technological capability in jewelry exports can be utilized in the domestic market too. We have an innovative marketing strategy for targeting B2B segments in addition to adding unique product lines in the near future.”
Su-Raj expects to touch Rs. 10 billion in turnover this fiscal, while Forever with an equity base of Rs. 70 million expects to gross Rs. 450 million and expects a growth of 50-70 per cent in the next year after the tie-up with Su-Raj. Forever also plans to set up a manufacturing facility at a cost of about Rs. 70 million in Ahemdabad while Su-Raj has already invested about Rs.100 million in the first phase of their new production facility at Goa, besides the facility in Bangalore. The total cost of the Goa project is expected to be Rs. 250 million as per Mehta.
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
