MAM
Stryder unveils refreshed brand logo
MUMBAI: Stryder, a 100 per cent subsidiary of Tata International Ltd, revealed its new visual identity – a more contemporary image that better reflects the evolution of Stryder, its products and its customers.
The new image is part of an extensive branding overhaul and in sync with the mission to give a superior and state of the art product experience to its consumer. Currently known as TATA Stryder, the brand will henceforth be called “STRYDER” which will be a consumer-centric and a progressive bicycle brand.
Commenting on the new development Stryder business head Rahul Gupta said, “The world around us is changing – the company has a determination to never stop leading the way in innovation, personality and thought. Our new brand identity is a reflection of the youth, the vibrancy, and connects our bold attitudes with consumer personality. All the models will beautifully exhibit the new brand identity and all-new product experience to its riders. Along with the refreshed look, the company has adopted a “people-first” policy. In such challenging times, we recognise the need to be even more customer-centric, and to be able to move to the new brand design completes this transformation for us. Stryder has undergone a transformation including its logo. The new logo symbolizes brand new energy, its new vibe as we have repositioned ourselves afresh. This new avatar is much futuristic in approach, innovative and stylish, developed keeping in mind the millennial buyers, their preferences, and changing global trend.”
“With this transformation, the brand has also launched its new range “NX-30 HD” on this World Bicycle Day. The NX30 –HD comes with Hydraulic-disc Brakes which is first in class feature and no other brand has it in the offered price range. It also comes with features like steel telescopic thread-less suspension fork, cotter-less chain wheel set with steel crank, 17″ steel frame with water decals, a double wall alloy wheelset-rim and 29 ″x 2.35″ tyres which makes it perfect mountain bike,” said Gupta.
Gupta also said, “Stryder has recently completed its first decade in domestic and is known for providing product quality at affordable prices. In the coming time, we are going to introduce more exciting ranges with new innovative and unique design under this marquee, Stryder. New projects are in the pipeline and will get rolled out soon as the market situation post Covid2019 improves. We are confident enough that our new offerings will surely win the consumer's heart and make Stryder as their first choice.”
Stryder entered in manufacturing and retail of bicycles in 2009 and today it is available at more than 4000 retail outlets across India with more than three million happy riders.
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Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
