MAM
Streaming low for a higher cause Brookfield rewrites Earth Day playbook
MUMBAI: Who says sustainability can’t stream with style? In a clever twist on Earth Day campaigning, Brookfield Properties has launched a purpose-led sustainability initiative titled ‘Powered by Purpose’, anchored around what it proudly calls “the least impactful video ever.”
But don’t be fooled by the pixel count. The low-resolution digital film deliberately blurred and bare-bones isn’t a creative misstep, it’s a bold call to rethink our high-definition habits. With Earth Day 2025’s global theme “Our Planet. Our Power” as inspiration, the campaign nudges viewers to question the environmental cost of digital binging and embrace mindful streaming.
“The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Brookfield Properties in India Executive Vice President and Head of Marketing and Key Account Management Reema Kundnani.
And the company’s boots-on-ground action speaks louder than even 4K video. As part of the six-week campaign, Brookfield will plant over 5,000 native trees in Bengaluru and Delhi-NCR, adding to the success of its earlier Forest of Hope project. That initiative, which saw more than 3,000 trees take root, is estimated to sequester 1,500 tonnes of CO₂ and produce 2,700 plus tonnes of oxygen annually.
Brookfield’s green track record already includes some eye-catching numbers. 40 per cent of Delhi-NCR’s energy needs are now powered by renewable sources, thanks to the company’s Bikaner Solar Power Project. 1.5 million plus sq. ft. of green cover has been cultivated across Indian campuses. 20,000 plus metric tonnes of CO₂ eliminated annually, the equivalent of removing 4,300 cars from the road
With an ambitious roadmap in place, the firm aims to power 100 per cent of its India portfolio with clean energy by 2027, and achieve net-zero emissions by 2040, if not earlier.
This Earth Day, Brookfield is not just planting trees, it’s planting ideas. Through ‘Powered by Purpose’, the real estate giant hopes to drive a larger cultural shift toward sustainability, proving that even the smallest resolution can lead to a powerful ripple effect.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
