MAM
StrawberryFrog leaps to India
MUMBAI: Cultural movement agency StrawberryFrog has established its first office in India at Mumbai. The agency has appointed former BBH India chief creative officer and MD Raj Kamble as managing director and partner. Kamble has worked with agencies like Lowe and BBDO where he was global creative director on Gillette.
StrawberryFrog founder and global chairman Scott Goodson terms his agency as a cultural movement to describe marketing in a fragmenting media and to define an idea on the rise.
Goodson said, “Given the importance of India both for globalising Indian firms looking to grow their companies in new markets and our current clients looking to grow their business in India, it was imperative that we have an office in India.”
“I initially met up with Raj in New York many years ago, and since then we have met him many times around the world. He is a cultural fit for StrawberryFrog. He is a talented, smart and a worldly friend and StrawberryFrog is thrilled to have him on board at the helm in India,” said Goodson.
Kamble said, “I am a Frog. I was looking for a partnership, something more tangible — a place that has a great culture for creativity, a partner who I can trust and connect with and share a vision. I‘ve known Scott for a long time. He is a good friend and an enthu- preneur. In the last few years I met him many times and we talked about starting StrawberryFrog in India but finally it‘s happening. Plus StrawberryFrog itself is a very unique idea and I think it‘s a great fit for India and the culture we have.”
StrawberryFrog will be the first cultural movement agency to open in India – ever. It is known in the Indian market for its ‘rise‘ movement for Mahindra.
StrawberryFrog recently executed the ‘Hello Tomorrow‘ campaign for global airline Emirates. This week StrawberryFrog launched its first international movement for LG and the launch of its Optimus G smartphone which is the next generation challenger brand competing against Apple iPhone 5 and the Samsung Galaxy.
In 2012, StrawberryFrog entered into a partnership with independent stakeholder engagement APCO Worldwide with the goal of powering StrawberryFrog to the next level globally.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
