Brands
Stone Sapphire builds fun with Bildago launch
MUMBAI: This Children’s Day, playtime just got an upgrade. Stone Sapphire India Pvt. Ltd., the force behind popular homegrown toy brand Skoodle, has launched Bildago, a new range of building block sets that bring together creativity, quality, and value in one smart, snappy package. Designed to spark curiosity and problem-solving in young minds, Bildago marks Stone Sapphire’s bold entry into India’s booming building block toy market.
The timing couldn’t be better. The Indian building block segment, valued at over 385 million dollars in 2023, is one of the fastest-growing categories in the toy industry, projected to climb at nearly 15 per cent CAGR through 2028. Riding this wave, Bildago enters with five themed collections, street, x-terrain, stellar, motocraft, and snapback, offering everything from speedy racers to cosmic explorers.
Each set is precision-engineered to create up to three different builds, while four sets in a series can be combined to form one mega model. It’s a play concept that keeps imagination and replayability at the heart of every build.
Available across major cities like Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Ahmedabad, and soon expanding to tier-II markets. Bildago aims to make world-class construction toys accessible without the sky-high price tag.
Commenting on the launch, Stone Sapphire India Pvt. Ltd. managing director and CEO Shobhit Singh said the goal was to merge “global quality with Indian affordability.” He added, “Each Bildago set is built to inspire kids to play, experiment, and dream big, because great builders start small.”
To mark the launch, Stone Sapphire has teamed up with SPAR India for a special Children’s Day activation, running 7–16 November across select malls. Themed build, play, imagine & compete, the event invites kids to take on creative building challenges using Bildago kits, blending fun with learning in true “play with purpose” spirit.
With Bildago, Stone Sapphire is not just entering a category, it’s building a generation of dreamers, one block at a time.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
