Brands
Stone Sapphire builds fun with Bildago launch
MUMBAI: This Children’s Day, playtime just got an upgrade. Stone Sapphire India Pvt. Ltd., the force behind popular homegrown toy brand Skoodle, has launched Bildago, a new range of building block sets that bring together creativity, quality, and value in one smart, snappy package. Designed to spark curiosity and problem-solving in young minds, Bildago marks Stone Sapphire’s bold entry into India’s booming building block toy market.
The timing couldn’t be better. The Indian building block segment, valued at over 385 million dollars in 2023, is one of the fastest-growing categories in the toy industry, projected to climb at nearly 15 per cent CAGR through 2028. Riding this wave, Bildago enters with five themed collections, street, x-terrain, stellar, motocraft, and snapback, offering everything from speedy racers to cosmic explorers.
Each set is precision-engineered to create up to three different builds, while four sets in a series can be combined to form one mega model. It’s a play concept that keeps imagination and replayability at the heart of every build.
Available across major cities like Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Ahmedabad, and soon expanding to tier-II markets. Bildago aims to make world-class construction toys accessible without the sky-high price tag.
Commenting on the launch, Stone Sapphire India Pvt. Ltd. managing director and CEO Shobhit Singh said the goal was to merge “global quality with Indian affordability.” He added, “Each Bildago set is built to inspire kids to play, experiment, and dream big, because great builders start small.”
To mark the launch, Stone Sapphire has teamed up with SPAR India for a special Children’s Day activation, running 7–16 November across select malls. Themed build, play, imagine & compete, the event invites kids to take on creative building challenges using Bildago kits, blending fun with learning in true “play with purpose” spirit.
With Bildago, Stone Sapphire is not just entering a category, it’s building a generation of dreamers, one block at a time.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
