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Steyn, Morkel to do shark dive for cricket WC promotion
MUMBAI: To mark the 100-day countdown to the opening ceremony of the International Cricket Council (ICC) Cricket World Cup 2011, South African fast bowlers Dale Steyn and Morne Morkel will do a shark dive in the Dubai Aquarium and Underwater Zoo with the ICC Cricket World Cup trophy on 9 November.
With the capacity to hold 10 million litres of water, Dubai Aquarium illuminates the marvels of the ocean floor and showcases aquatic life.
The Dubai Aquarium and Underwater Zoo has more than 33,000 aquatic animals, representing more than 250 species. Over 400 sharks and rays live inside this tank, including what it says is the largest collection of Sand Tiger Sharks in the world.
The opening ceremony of the 10th ICC Cricket World Cup will be staged in Dhaka on 17 February 2011. Two days later, co-hosts Bangladesh and India will go head to head in the tournament opener in Mirpur on 19 February.
Sri Lanka, the third co-host of the tournament, will open its campaign against Canada in Hambantota on 20 February 2011.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
