MAM
Steyn, Morkel to do shark dive for cricket WC promotion
MUMBAI: To mark the 100-day countdown to the opening ceremony of the International Cricket Council (ICC) Cricket World Cup 2011, South African fast bowlers Dale Steyn and Morne Morkel will do a shark dive in the Dubai Aquarium and Underwater Zoo with the ICC Cricket World Cup trophy on 9 November.
With the capacity to hold 10 million litres of water, Dubai Aquarium illuminates the marvels of the ocean floor and showcases aquatic life.
The Dubai Aquarium and Underwater Zoo has more than 33,000 aquatic animals, representing more than 250 species. Over 400 sharks and rays live inside this tank, including what it says is the largest collection of Sand Tiger Sharks in the world.
The opening ceremony of the 10th ICC Cricket World Cup will be staged in Dhaka on 17 February 2011. Two days later, co-hosts Bangladesh and India will go head to head in the tournament opener in Mirpur on 19 February.
Sri Lanka, the third co-host of the tournament, will open its campaign against Canada in Hambantota on 20 February 2011.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
