MAM
Star’s Swati Shetty joins Disney as western region ad sales head
MUMBAI: Walt Disney Television International (India) (WDTI-I) has putting its ad sales team in place. The latest to join is Star India’s manager Swati Shetty who will head the western region.
Shetty will be reporting to WDTI-I ad sales director Sanjay Reddy. According to reliable industry sources, Shetty put in her papers at Star in December 2004 and joined Disney yesterday (17 January). She will be incharge of ad sales of The Disney Channel and Toon Disney Channel in the western region.
When contacted by Indiantelevision.com, Reddy offered no comments. Despite repeated attempts, Shetty was unavailable for comment.
In her four and a half year stint with Star, Shetty started as an executive with Star World and then moved on to sell Channel [V] for the western region. Most recently, she was handling Star Plus and Star Utsav. Shetty has also had short stints with Intergold and Sahara.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
