MAM
#StarMoviesplay@7: A new campaign on consumer engagement model
MUMBAI: In the first of its category, Star Movies to start a campaign called #StarMoviesplay@7 where the channel aims to bring TV and Twitter together through a unique consumer engagement model.
India's leading English movie channel has introduced many pioneering initiatives including the launch of Star Movies Select HD, monthly premieres of Hollywood blockbusters, Star Movies Secret Screening and various other campaigns to give viewers the best of English entertainment.
Being known for setting new benchmarks, the English movie channel celebrates ten years of unparalleled entertainment and path-breaking cinema in the last decade.
The channel has been Home to the Oscars since 1998 and brought some of the biggest Oscar Premieres to the Indian audiences. It is invariably also known as Home of Marvel cinematic universe as the channel has the monopoly of broadcasting all the latest Avengers action on it.
Even before the OTT (over-the-top) wars had begun to take shape, the channel had realized the need for a platform for a more esoteric viewer which led to the launch of Star Movies Select HD in 2015. The channel is dedicated to showcasing select movies that breathe fresh content and promise variety.
The channel has also launched Star Movies Secret Screening, which is a fan-based movement and has grown by leaps over the years with a love and support received from movie buffs all over India.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
