MAM
Starcom Worldwide wins Ranbaxy Global Consumer Healthcare AOR
MUMBAI: Ranbaxy Global Consumer Healthcare (RGCH), a division of Ranbaxy Laboratories has appointed Starcom Worldwide as its media agency. The estimated size of the business is 50 crore plus.
RGCH develops and markets over-the-counter (OTC) products in more than 20 countries across Asia, Africa, the Middle East and Europe. It is one of Ranbaxy‘s fastest growing divisions and offers 15 products, including some top-selling brands like Revital and Volini.
The agency won the media mandates in a competitive pitch process, participated by agencies such as MEC, Prachar (former agency on the account), Omnicom and ZO.
Starcom MediaVest Group India CEO Mallikarjunadas CR said “We are delighted that Ranbaxy has chosen Starcom as its media agency. This win serves as a testament to our identity as a Human Experience Company and our passion for creating innovative work on multiple platforms. We are absolutely thrilled about this new partnership and look forward to taking Ranbaxy to new heights of success.”
“Post the company periodic process of media agencies evaluation we are pleased to associate with Starcom as our media agency. Starcom showed good understanding of the OTC business and displayed focused approach on planning and driving cost efficiencies which made us choose them as a partner in a highly close pitch process. Our current agency Prachar has worked well during the critical journey path of our brands and we look forward to an exciting journey ahead with Starcom to take our brands to the next level,” added Ranbaxy Global Consumer Healthcare VP Brijesh Kapil.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
