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Starcom wins Nickelodeon media mandate
MUMBAI: Starcom India has pocketed the media planning and buying duties of Viacom18 Media’ Nickelodeon franchise. The mandate has been won after a multi-agency pitch and includes the franchise’s channels — Nick, Sonic, Nick Junior & Nick HD+.
The agency’s group CEO Mallikarjun Das believed that the Indian broadcast industry would see exponential growth. Entertainment tailored for kids and young adults would be a big beneficiary, he said.
Nickelodeon is also innovating its strategy across platforms, so that kids and teenagers get the perfect multi-platform experience. Das asserted that Nickelodeon’s content was increasingly being watched not just by its core target audience, but also adults and entire families.
The team is working on a media strategy and plan, designed to help Nickelodeon achieve maximum exposure and eyeballs. In India, Nickelodeon is available in over 50 million households in the country and is available across languages like Hindi, Tamil and Telegu.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
