MAM
Starcom onboards Niti Kumar as chief operating officer
NEW DELHI: Media agency Starcom has strengthened its leadership team with the appointment of Niti Kumar as chief operating officer. She will be responsible for client deliverables, revenue growth, and new business development across the agency’s offices.
Kumar will report to Starcom India CEO Rathi Gangappa, and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions.
During her 20 years in the media and marketing industry, she has dabbled in media planning, marketing, digital communications, and media investment management, and has worked across a variety of categories like publishing, FMCG, telecom, automobiles, garments, and BFSI.
Gangappa said, “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and workplace habits in a post- pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities and to grow the agency’s business through innovative and organic streams.”
Before joining Starcom, Kumar was the senior vice president at Penguin Random House India, where she spearheaded marketing along with the digital and data initiatives of the organisation. A graduate from MICA, she has held leadership roles at GroupM (managing partner north & east at Mediacom) and Mudra Communications (office head, media, Delhi & Kolkata).
A TEDx speaker, Kumar has closely led and managed media investments and strategy for global and local businesses like Mars Wrigley, Shell Plc, Makemytrip.com, Gillette, Amway and Reckitt Benckiser, to name a few.
“I’ve always believed in the power of communications to influence a brand’s business impact and their relationship with consumers,” said Kumar. “Starcom has a diverse and interesting portfolio of clients, and I’m looking forward to working with them to drive more value, innovation and effectiveness for their media investments while also using the agency’s unique offerings to grow and strengthen the teams and the business.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
