MAM
Starcom Mediavest Group gets Sue Frogley on board
MUMBAI: Starcom MediaVest Group (SMG) has announced that Sue Frogley will join the company as global commercial director.
Responsible for building a strong commercial capability and practice to drive client revenue, Frogley will work across all of SMG’s global network clients, setting a strategic M&A vision and investment strategy. Frogley will help identify and architect new commercial models and trading deals to drive diversification of new revenue sources.
Based in London, Frogley will report to SMG global CEO Laura Desmond.
Frogley joins SMG from Dentsu Aegis Media, where she was most commercial operations president. She was responsible for all commercial negotiations and commercial development at a global level, covering both new and existing clients. Prior to this, Frogley was CFO at Aegis Media Global and Isobar Global, where she built a commercial platform for development of global clients involving large-scale transformation.
“As clients move more toward globalization and as marketplace dynamics are changing at warp speed, Sue will be instrumental in navigating the landscape and maximizing value for our business and for our clients,” said Desmond. “She has a proven track record of long-term value creation, building teams and delivering innovative global commercial solutions. She will help SMG continue our growth trajectory, while developing our commercial market position.”
Frogley added, “Throughout my career, SMG has always stood out—setting the standard as a future-forward, global agency. I’m thrilled to be joining the team at such an exciting time in the industry and look forward to becoming part of their entrepreneurial talent and helping promote best-in-market offerings across SMG’s portfolio.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
