MAM
Starcom India gets top rank in RECMA New Business Balance Report 2021
Mumbai: Global independent research firm RECMA has ranked Starcom India, part of Publicis Groupe India number one in new business in its ‘New Business Balance Report for 2021’. The research firm evaluates media agencies worldwide.
The agency has gained the top position in competitive pitch wins across Consumer Products (CPG), New-Age, and App Economy which includes clients in Auto, D2C, FinTech, E-commerce, and Gaming, it announced on Monday.
The Human Experience (HX) agency has also ranked high in its profile classification with significant 14-point growth over the last period, it added. This has been assessed on multiple parameters based on vitality (competitive pitches and momentum) and structure (resources and client profile.)
Starcom India chief executive officer Rathi Gangappa said, “Starcom’s strong consumer understanding, data-led insights, integrated talent, focus on efficiency using competitive pricing and flawless activation has led to us emerging in the top position. We will continue our strong growth trajectory through very human, personalised brand experiences at scale and market-leading work.”
RECMA publishes a wide range of media agency notation reports on a global scale and collects and analyses data from more than 1400 media agencies in 90 countries.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
