MAM
Star to provide tapeless TVC delivery service to advertisers
MUMBAI: Star India has announced the launch of a digital solution, ‘Star Content Live‘, that will provide its advertisers and business partners a tapeless TV commercial delivery service.
It will enable the advertisers to deliver their TVC for telecast across the Star Network. The service will ensure better cost and time efficiencies across the value chain and is a tapeless end-to-end workflow that is safe for HD and SD digital advertisement distribution.
According to the company, with Star Content Live, the advertisers can turn around their campaign ‘Faster‘ by instantly uploading their TVC. It is ‘Cheaper‘ because it helps save costs incurred on betas for multiple campaigns, edits, languages and channels. It is also a ‘Greener‘ option that helps reduce carbon footprint.
Star India president-ad sales Kevin Vaz said, “At Star, we believe that receiving tape-based commercials from advertisers is riddled with time and cost inefficiencies. The order-to-air cycle is slow and involves logistical and preparation costs such as purchasing tape, dubbing, shipping and digitising again for play-out. It is also vulnerable to outside factors such as custom hold-ups, traffic etc. which can further delay the process. Going tapeless, in addition to being a greener option, also eliminates many of these inefficiencies. We are sure that our advertisers, business partners and eventually the whole TV broadcast industry would move to this digital solution sooner rather than later.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
