MAM
Star reaches school kids ‘Shaka Laka Boom Boom’ style
MUMBAI: Star Plus has organised a series of activities relating to kids show Shaka Laka Boom Boom that airs weekdays at 7:30 pm.
Among the activities organised are the Shaka Laka Boom Boom magic show in several schools across metros. The Make a Wish drawing contest saw over 60,000 contest forms distributed in 65 schools in Mumbai, Delhi, Ahmedabad. Each school had 20 winners (Hot Wheels cars) wherein one winner from each school won a bicycle. In course of the activities, about 50,000 branded pencils were distributed among students, says a Star press release.
The series of activities also had a social cause attached. Shaka Laka Boom Boom tied up with Child Relief and You (CRY), an association catering to school children, also to be a part of this activity an amount of Rs. 25000/- was donated to CRY.
Shaka Laka Boom Boom is the story of young Sanju and his magic pencil, with which he can draw anything and ‘woh sach ho jata hai’.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
