MAM
Star Plus sheds 20 GRPs, Sony gains 18
MUMBAI: The leading Hindi general entertainment channel (GEC) Star Plus has seen a dip in its viewership in the week ended 17 December, even if it maintains its numero uno position.
As per TAM data for Hindi speaking markets (C&S, 4+), Star Plus registered 330 GRPs (gross rating points) as compared to 350 GRPs it had clocked in the week before.
The fall can be attributed to the fact that the performance of three out of four of its top rated shows fell. Its fiction show Pratigya which was the no. 10 show last week, failed to appear in the top 10 chart. The channel also shed 13 GRPs during the weekend, compared to the previous week.
Sony Entertainment Channel (Set), meanwhile, has become the highest gainer of this week. The channel added 18 GRPs to its kitty and closed the week with 246 GRPs (last week 228).
Set‘s C.I.D (5.73 TVR) saw a healthy rise, while its crime based show Crime Petrol with 4.72 TVR and reality show, Comedy Circus Ka Naya Daur were back in the top 10 list.
Colors‘ remained on No. 3 and saw a marginal dip to close the week with 221 GRPs (last week 225). Zee TV saw an addition of 3 GRPs. It clocked 155 GRPs (last week 152).
Sab added 4 GRPs and ended the week with 121 GRPs (last week 117).
Imagine TV with 71 GRPs (last week 77) and Sahara One with 45 GRPs (last week 41) are two next in the list.
This was the last week for Star One as it went off air and is now replaced by Life Ok. The channel last recorded 44 GRPs (last week 40).
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
