MAM
Star Plus sheds 20 GRPs, Sony gains 18
MUMBAI: The leading Hindi general entertainment channel (GEC) Star Plus has seen a dip in its viewership in the week ended 17 December, even if it maintains its numero uno position.
As per TAM data for Hindi speaking markets (C&S, 4+), Star Plus registered 330 GRPs (gross rating points) as compared to 350 GRPs it had clocked in the week before.
The fall can be attributed to the fact that the performance of three out of four of its top rated shows fell. Its fiction show Pratigya which was the no. 10 show last week, failed to appear in the top 10 chart. The channel also shed 13 GRPs during the weekend, compared to the previous week.
Sony Entertainment Channel (Set), meanwhile, has become the highest gainer of this week. The channel added 18 GRPs to its kitty and closed the week with 246 GRPs (last week 228).
Set‘s C.I.D (5.73 TVR) saw a healthy rise, while its crime based show Crime Petrol with 4.72 TVR and reality show, Comedy Circus Ka Naya Daur were back in the top 10 list.
Colors‘ remained on No. 3 and saw a marginal dip to close the week with 221 GRPs (last week 225). Zee TV saw an addition of 3 GRPs. It clocked 155 GRPs (last week 152).
Sab added 4 GRPs and ended the week with 121 GRPs (last week 117).
Imagine TV with 71 GRPs (last week 77) and Sahara One with 45 GRPs (last week 41) are two next in the list.
This was the last week for Star One as it went off air and is now replaced by Life Ok. The channel last recorded 44 GRPs (last week 40).
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
