MAM
Star Plus readies return of Nach Baliye after 3 years
MUMBAI: Star Plus is bringing back one of its most popular shows, Nach Baliye, after a gap of three years.
Star has roped in Vaseline as the presenting sponsor for the fifth season of the big-ticket reality hunt property.
Nach Baliye will have 11 real-life television celebrity couples fighting it out in the dance floor to win the favour of the audiences as well as judges.
Starting 29 December, the show will air every Saturday and Sunday at 9 pm. At present, the channel airs two of its fiction shows in this time zone.
The show will compete against Zee TV’s Sa Re Ga Ma Pa, Colors’ Bigg Boss 6 and Sony Entertainment Television’s Kaun Banega Crorepati-6.
Mindshare principal partner- client leadership Anita Kotwani feels there might be a fragmentation of audiences, but Nach Baliye has an opportunity to do well as it has no direct competition . “The show has a legacy in its favour and the format is unique as it is all about the chemistry between real life couples. Also, there are currently no other dance shows on air. So it does not face any direct competition with the other reality content in that sense. However, the other reality show formats are established properties and have their share of fan following. So it will be interesting to see how it goes, ” she says.
ZenithOptimedia SVP Navin Khemka also expects Nach Baliye to deliver. “Star Plus is coming up with a reality show after a long time. Since Jhalak Dikhhla Jaa did decently well, we are expecting Nach Baliye to work well too. And though it will compete with Bigg Boss and KBC initially, both of them will go off-air. So the slot has good prospects,” he says.
Nach Baliye will end just before Indian Premier League starts. “So it’s a good option for brands and we are looking at investing in the property,” avers Khemka.
The show will be produced by Frames Production Company and hosted by Karan Wahi and Gautam Rode. It will be judged by Shilpa Shetty Kundra, Sajid Khan and Terrence Lewis.
The essence of the show is that when a husband and wife join hands to forge a partnership of equals, the power of the duo becomes unbeatable.
Comments Star Plus general manager Nachiket Pantvaidya, “Star Plus has been a pioneer in introducing innovative non-fiction formats on Indian Television. Nach Baliye, as a property, has always been very popular with the viewers and we are confident that its return on a exciting and bigger scale will be something they will really enjoy. Weekends are all set to get more entertaining with the return of Nach Baliye.”
The contestants of Nach Baliye 5 include Rahul and Dimpy; Jay and Mahhi; Kushal and Elena; Deepshikha and Kaishav; Ravi and Sargun; Suhasi and Jaisheel; Amar and Charlie; Shefali and Parag; Smita and Ankush; Karan and Nisha; and Arvind and Neelu.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
