MAM
Star Plus, Colors top gainers for TAM Week 47
MUMBAI: In the week 47 of TAM TV ratings, Star Plus and Colors have registered more TVTs than last week. It seems Colors is trying its best to reach great heights. This week, it scored 513,415 GVTs (479,010) maintaining its number two position. On the other hand, Star Plus that has been leading the chart since quite some time now is the second highest gainer by adding 31,304 TVTs, taking its tally to 560,497 GVTs (529,193).
While Zee TV lost out on numbers, it continued to be at its usual number three with 433,447 GVTs (440,447). Life OK stood at number four with 335,013 GVTs (340,200) followed by Sab with 308,133 GVTs (315,637). Sony retains its sixth position with 269,332 GVTs (297,801). And Sahara One is still at the bottom of the chart with 30,429 GVTs (35,749).
Coming back to the chart topper — Star Plus, whose popular shows took it to newer heights. Its most popular and loved show in the prime-time slot, Diya Aur Baati Hum registered 12,298 TVTs (11,223). Yeh Rishta Kya Kehlata Hai too registered 7,863 TVTs (7113). However, the viewership of Pyar Ka Dard Hai seems to have dropped as it scored 7,351 TVTs (7,694). But then Sath Nibhana Saathiya managed enough to balance it out. The show is one of the most popular across GECs in the pre-primetime registered 8,290 TVTs (7,708). The epic series Mahabharat too notched up and scored 6,835 TVTs (5,807). And surprisingly, the ratings of Saraswati Chandra also went up. It registered 5,071 TVTs (4,803). The ratings of popular celebrity dance reality show, Nach Baliye, however didn’t witness much change and registered 4,736 TVTs (4,741).
Colors seems to be going really strong with its reality shows. While the fiction shows witnessed a drop, the reality shows have been getting good viewership. The longest running and the most popular fiction series, Balika Vadhu generated 6,684 TVTs (7,298), while Madhubala – Ek Ishq Ek Junoon scored 4,749 TVTs (4,473). Uttaran, another popular show on the channel also witnessed a significant drop and rated 3,645 TVTs (4,096). However, Comedy Nights with Kapil that made headlines, thanks to the Gutthi controversy, seems to have lost out on the numbers because of all the negative publicity. It witnessed a slight drop with 8,464 TVTs (8,588). The international series 24 starring Anil Kapoor that got a tepid response till now, has finally managed to grab more eyeballs with 3,058 TVTs (2,881). Reality show Bigg Boss seems to be a favourite of the audience as it has again witnessed a slight increase in its ratings and has registered 5,491 TVTs (5,316).
And while Zee TV didn’t do well in general, the ratings of its period drama Jodha Akbar notched up taking its tally to 9,801 TVTs (9,176). The channel that came up with a sitcom Bh se Bhade after almost a decade and managed fairly good response, lost its charm and scored 1,650 TVTs (2,080). However, the ratings of Qubool Hai escalated and registered 5,830 TVTs (5,646). Pavitra Rishta generated 5,043 TVTs (4,879), while its drama series, Do Dil Bandhe Ek Dori Se registered 5,019 TVTs (5,622). Its popular dance reality show, Dance India Dance 4 scored 4,666 TVTs (5,311) during the weekend.
Fourth placed, Life OK witnessed a drop in its popular mythological series Mahadev. It could just manage 3,212 TVTs (3,693). Ek Boond Ishq too saw a dip and registered 2,834 TVTs (3,112). Crime-based show Shapath too witnessed a drop and generated 4,057 TVTs (4,392). Do Dil Ek Jaan registered 1,494 TVTs (1,472), while crime-based show Savdhaan India saw a rise and generated 3,035 TVTs (2,848). The channel’s new entrant Tumhari Paakhi could just generate 1,877 TVTs (2,068).
Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah that has been keeping viewers in splits, continues to get viewership and registered 8,856 TVTs (7,782). Even Chidiya Ghar saw a significant rise and generated 3,479 TVTs (3,265). Lapataganj saw a slight dip and generated 1,921 TVTs (1,986). Baalveer registered 3,293 TVTs (3,134).
Sony seems to be surviving at the sixth position with its longest running crime series CID. The show witnessed a massive rise and scored 5,254 TVTs (4,744). However, Crime Patrol could manage just 3,255 TVTs (3,887). The channel’s historical show Maharana Pratap garnered 3,054 TVTs (2,922), while quiz show KBC witnessed a drop and registered 3,248 TVTs (3,738). Other fiction shows either maintained a stable position or dipped marginally during the week. Its new horror flick, Bhoot Aaya doesn’t seem to entice viewers as it registered only 1,662 TVTs (1,792).
In the movie channel genre, Zee Cinema reported 197,512 GVTs (185,759); Star Gold witnessed registered 178,122 GVTs (174,020) and Movies OK scored 127,470 GVTs (130,641). On the other hand, &pictures witnessed a huge rise and scored 112,609 GVTs (77,910), Zee Anmol registered 46,088 GVTs (44,457) and Max scored 200,508 GVTs (173,908)
While all the GECs have maintained a stable position this week, let’s see what’s in store for the channels in the coming weeks.
If you are actively investing to grow your money month after month, you already understand the value of planning ahead. SIPs, long-term portfolios, retirement planning and goal-based investing all point to one thing. You are building a future with intent.
What often gets missed in this process is one foundational question. How well is the income that funds all these plans protected?
Term life insurance fits naturally into this stage of financial planning. It does not compete with investments. It supports them by protecting the income that makes long-term growth possible.
Why Income Protection Is a Core Part of Financial Planning
Every financial plan begins with income. Before money is invested or saved, it is earned.
Over time, this income is allocated across multiple needs:
● monthly household expenses
● EMIs and long-term loans
● savings and emergency funds
● investments aimed at future goals
As responsibilities increase, financial planning becomes layered. Each layer assumes income continuity. Term life insurance exists to ensure that this structure does not become fragile due to overdependence on a single income source.
It adds stability to plans already in motion rather than introducing a new objective.
What does term life insurance do?
Term life insurance provides a fixed payout to your nominee if you pass away during the policy term. The purpose of this payout is practical and clearly defined.
It is intended to:
● replace lost income for a defined period
● help manage outstanding liabilities
● support ongoing household and goal-based expenses
There is no investment or savings component. This keeps the product focused and cost-efficient, allowing individuals to opt for meaningful coverage without diverting funds meant for growth-oriented investments.
Why Term Life Insurance Complements Investing?
Investments and insurance play different roles in a financial plan.
Investments are designed to:
● grow wealth over time
● compound with consistency
● be adjusted as goals and risk appetite change
Term life insurance is designed to:
● provide financial continuity
● protect existing plans from disruption
● remain stable once put in place
Keeping these roles separate improves clarity. Investments are allowed to perform without being forced to double up as protection, while insurance quietly supports the overall structure.
Who Should Consider Term Life Insurance?
Term life insurance becomes relevant when financial planning extends beyond individual needs. This typically includes:
a) Working professionals
When income supports shared expenses or long-term plans, protection becomes essential.
b) Individuals with long-term liabilities
Home loans, education loans and other EMIs often extend over decades. Term insurance ensures these obligations remain manageable.
c) Parents planning future milestones
Education, healthcare and lifestyle goals require continuity over many years.
d) Early planners with rising incomes
Starting earlier allows coverage to align smoothly with career progression and evolving responsibilities.
How Much Coverage Should Be Considered?
Coverage should be guided by financial reality rather than affordability alone.
A well-rounded evaluation typically considers:
● number of years income needs to be replaced
● existing and future liabilities
● long-term goals already planned
● inflation and rising living costs
Many insurance companies offer options starting from 50 lakhs, 1 crore term insurance and higher. It allows individuals to choose coverage based on their income, liabilities and future plans.
How Term Life Insurance Fits Into a Long-Term Plan
Once set up, term life insurance does not demand frequent attention.
It does not require active monitoring, market tracking or performance reviews. Its role is structural rather than dynamic.
By ensuring financial continuity, it allows families to:
● stay aligned with long-term plans
● avoid rushed financial decisions
● focus on execution rather than damage control
When aligned correctly, term insurance strengthens the foundation on which investments, savings and retirement plans are built.
Choose the Right Insurance Partner
Once the need, coverage amount and role of term life insurance are clear, the final and most important step is choosing the right partner.
This decision should be based on:
● clarity and transparency in policy terms
● a strong claim settlement track record
● consistency in servicing and communication
● the ability to support long-term financial planning rather than just selling a product
Term life insurance is a long-term commitment. The partner you choose today will be the one your family relies on years down the line.
When protection is aligned with purpose and backed by a dependable insurer, term life insurance becomes a quiet but powerful part of a well-built financial plan.
