MAM
Star Plus, Colors top gainers for TAM Week 47
MUMBAI: In the week 47 of TAM TV ratings, Star Plus and Colors have registered more TVTs than last week. It seems Colors is trying its best to reach great heights. This week, it scored 513,415 GVTs (479,010) maintaining its number two position. On the other hand, Star Plus that has been leading the chart since quite some time now is the second highest gainer by adding 31,304 TVTs, taking its tally to 560,497 GVTs (529,193).
While Zee TV lost out on numbers, it continued to be at its usual number three with 433,447 GVTs (440,447). Life OK stood at number four with 335,013 GVTs (340,200) followed by Sab with 308,133 GVTs (315,637). Sony retains its sixth position with 269,332 GVTs (297,801). And Sahara One is still at the bottom of the chart with 30,429 GVTs (35,749).
Coming back to the chart topper — Star Plus, whose popular shows took it to newer heights. Its most popular and loved show in the prime-time slot, Diya Aur Baati Hum registered 12,298 TVTs (11,223). Yeh Rishta Kya Kehlata Hai too registered 7,863 TVTs (7113). However, the viewership of Pyar Ka Dard Hai seems to have dropped as it scored 7,351 TVTs (7,694). But then Sath Nibhana Saathiya managed enough to balance it out. The show is one of the most popular across GECs in the pre-primetime registered 8,290 TVTs (7,708). The epic series Mahabharat too notched up and scored 6,835 TVTs (5,807). And surprisingly, the ratings of Saraswati Chandra also went up. It registered 5,071 TVTs (4,803). The ratings of popular celebrity dance reality show, Nach Baliye, however didn’t witness much change and registered 4,736 TVTs (4,741).
Colors seems to be going really strong with its reality shows. While the fiction shows witnessed a drop, the reality shows have been getting good viewership. The longest running and the most popular fiction series, Balika Vadhu generated 6,684 TVTs (7,298), while Madhubala – Ek Ishq Ek Junoon scored 4,749 TVTs (4,473). Uttaran, another popular show on the channel also witnessed a significant drop and rated 3,645 TVTs (4,096). However, Comedy Nights with Kapil that made headlines, thanks to the Gutthi controversy, seems to have lost out on the numbers because of all the negative publicity. It witnessed a slight drop with 8,464 TVTs (8,588). The international series 24 starring Anil Kapoor that got a tepid response till now, has finally managed to grab more eyeballs with 3,058 TVTs (2,881). Reality show Bigg Boss seems to be a favourite of the audience as it has again witnessed a slight increase in its ratings and has registered 5,491 TVTs (5,316).
And while Zee TV didn’t do well in general, the ratings of its period drama Jodha Akbar notched up taking its tally to 9,801 TVTs (9,176). The channel that came up with a sitcom Bh se Bhade after almost a decade and managed fairly good response, lost its charm and scored 1,650 TVTs (2,080). However, the ratings of Qubool Hai escalated and registered 5,830 TVTs (5,646). Pavitra Rishta generated 5,043 TVTs (4,879), while its drama series, Do Dil Bandhe Ek Dori Se registered 5,019 TVTs (5,622). Its popular dance reality show, Dance India Dance 4 scored 4,666 TVTs (5,311) during the weekend.
Fourth placed, Life OK witnessed a drop in its popular mythological series Mahadev. It could just manage 3,212 TVTs (3,693). Ek Boond Ishq too saw a dip and registered 2,834 TVTs (3,112). Crime-based show Shapath too witnessed a drop and generated 4,057 TVTs (4,392). Do Dil Ek Jaan registered 1,494 TVTs (1,472), while crime-based show Savdhaan India saw a rise and generated 3,035 TVTs (2,848). The channel’s new entrant Tumhari Paakhi could just generate 1,877 TVTs (2,068).
Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah that has been keeping viewers in splits, continues to get viewership and registered 8,856 TVTs (7,782). Even Chidiya Ghar saw a significant rise and generated 3,479 TVTs (3,265). Lapataganj saw a slight dip and generated 1,921 TVTs (1,986). Baalveer registered 3,293 TVTs (3,134).
Sony seems to be surviving at the sixth position with its longest running crime series CID. The show witnessed a massive rise and scored 5,254 TVTs (4,744). However, Crime Patrol could manage just 3,255 TVTs (3,887). The channel’s historical show Maharana Pratap garnered 3,054 TVTs (2,922), while quiz show KBC witnessed a drop and registered 3,248 TVTs (3,738). Other fiction shows either maintained a stable position or dipped marginally during the week. Its new horror flick, Bhoot Aaya doesn’t seem to entice viewers as it registered only 1,662 TVTs (1,792).
In the movie channel genre, Zee Cinema reported 197,512 GVTs (185,759); Star Gold witnessed registered 178,122 GVTs (174,020) and Movies OK scored 127,470 GVTs (130,641). On the other hand, &pictures witnessed a huge rise and scored 112,609 GVTs (77,910), Zee Anmol registered 46,088 GVTs (44,457) and Max scored 200,508 GVTs (173,908)
While all the GECs have maintained a stable position this week, let’s see what’s in store for the channels in the coming weeks.
MAM
McDonald’s India CBO Arvind RP exits after seven years
The chief business officer exits after a stint that took him from marketing to leading South India operations.
MUMBAI: Arvind RP is out. The chief business officer of McDonald’s India has stepped down from the fast-food giant after more than seven years, and is currently serving out his notice period.
It is a significant exit. Arvind joined McDonald’s India in 2019 as director of marketing and communications, a fairly conventional brief, but steadily accumulated responsibilities until he was running the profit and loss for the company’s entire South India operation, with store operations, new outlet development, marketing, human resources and training all falling under his remit.
In a LinkedIn post, he was characteristically warm about his time there. “Looking back, many of the moments that stand out in my career aren’t just about outcomes or milestones; they’re about the incredible people who were part of the journey,” he wrote, adding that he had been “lucky to be surrounded by fantastic team members.”
Before McDonald’s, Arvind spent six years at skincare chain Kaya, where he led marketing and analytics, overseeing brand-building, product innovation and digital and customer relationship management. His career spans a remarkable sweep of Indian industry: retail at Levi Strauss & Co, consumer goods at Britannia Industries, and automobiles at TVS Motor Company, where he also took an international posting in Jakarta.
With 25 years of experience across quick-service restaurants, beauty, fashion and FMCG, Arvind will not be short of takers. The only question is who moves first.
