MAM
Star One’s ‘Figure it out’ co-brands with Talwalkar outlets
MUMBAI: In an attempt to garner new audiences, Star One has decided to get into retail branding. In alliance with Talwalkars gymnasiums nationwide, the channel has co-branded their fitness property Figure It Out. The show is essentially a reality fitness show which has four Mumbaiites trying to shed their weight in a matter of 100 days. The show airs at 7:30 am Mondays to Fridays.
This branding exercise has been undertaken to ensure an off-line supplement to the show allowing for more visibility and curiosity for both the show as well as for the channel.
The viewer hook for Figure It Out a chance to win free gym memberships every day for a month and viewers can participate via SMS through 7827 or by logging on to indya.com.
A special course called ‘Figure It Out course’ that has been modeled on Figure It Out and will be available at all the Talwalkar outlets.
Alongside, the show will also get promoted with the course across Talwalkar gyms and will be associated as the show’s ground partner.
Commenting on this co-branding exercise, Star India senior vice-president marketing and communications Ajay Vidyasagar says,”Fitness is fairly high in the priority list of the young Indian generation. Talwalkars was a great fit primarily because of what the brand stands for and the fact that it is a fairly desirable brand as well. This partnership brings the entire fitness gamut to the forefront and sensitises the consumer to the fitness concept.”
The urban Indian that StarOne is targeting is very upbeat about fitness, and hence this is an endeavour to offer content that would marry their requirements, avers Vidyasagar.
Interestingly, a scroll that went up on 17 March recieved a total of 500 queries the same day.
The broader idea being that if the fitness property on the channel was extended on ground, the popularity levels for the show will definitely witness a spike.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
