MAM
Star Movies to double marketing spend this year
MUMBAI: Star Movies will double its marketing spend this year as it shifts to a digital and on-air focus while retaining selective off air activities.
In a bid to engage consumers, the channel will kick off from 14 March a marketing initiative, ‘Walk the Red Carpet‘, on weekdays during the 9 pm movie.
An animated caricature of a Hollywood star walking the red carpet will be displayed, post which the viewers will have to identify the star. Prizes will be given like goodie bags as well as gifts like iphone and ipads.
Said Star India GM English channels Saurabh Yagnik, “Walk The Red Carpet will be a month long initiative. Each month we will look at an innovative concept aimed at building the viewer‘s engagement. Our marketing spend for this year will double.”
Major properties will be marketed. Star Movies promoted the Oscar Awards, projecting it as a larger than life event. A quiz was held across four cities and Rajeev Masand hosted a pre-show before the Oscar Awards on 28 February.
“Amplifying a major property like the Oscar Awards is important. Our marketing efforts are aimed at driving relatability and relevance. Social media is important to us as 90 per cent of our TG is on the Internet. We are using Facebook to create awareness about Walk The Red carpet,” said Yagnik.
The channel will also be doing marketing innovations around ‘Avatar‘ which will premiere soon.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
