MAM
Star Movies takes new marketing steps to promote Oscars
MUMBAI: Star Movies is looking to build up the excitement and anticipation for the Oscars® with initiatives across the country with the ‘Star Movies Oscar tour‘, along with the 11 pm film festival, Oscar Fever, showcasing the most acclaimed winning and nominated films, all month long.
Star Movies is organising an Oscar tour that will give fans across the metros an opportunity to get up, close and pose with a ‘Real’ Oscars Trophy. Star Movies will present the golden statuette won by Bhanu Athaiya, the first Indian to have won the Oscars in 1983 for best costume design for Gandhi, to Delhi, Kolkata, Bangalore and Mumbai. The Oscar® Tour is unique in that no one – let alone a broadcaster – has undertaken an initiative of this nature. In addition, the channel will also be conducting enjoyable on ground Oscar® Quiz in each of these cities to engage with their fans.
On air, the broadcaster will have ‘Oscar® Fever‘. Every Monday to Friday, fans can catch movies like ‘127 Hours’, Schindler’s List, Toy Story 3, ‘The Fighter‘, ‘Crazy Heart‘. The movie of the month is ‘Black Swan’.
Star India GM, senior VP, English Channels Saurabh Yagnik said, “This is an exciting opportunity for viewers and it gives us great pleasure to bring this once in a lifetime Oscars® experience for the true Hollywood fans across the country. We are proud to present a ground-breaking, modern and captivating consumer experience that will not just allow consumers to be a part of the Oscars experience on Star Movies, but give them an opportunity to actually feel the thrill of touching and feeling a real Oscars® Trophy when it arrives in their city. We are quite certain that our fans across the country will enjoy the line-up of activities (on air and on ground) that we have in store for them.”
The channel will air the 84th Academy Awards on 27 February at 6 am with a repeat at 8 pm.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
