Brands
Star India reimagines corporate website, to narrate incredible stories of change
MUMBAI: Star India, one of the nation’s leading media conglomerates, has been on a mission to not just entertain India, but also bring about social change through its thought-provoking programming. From innovating entertainment, promoting gender equality, creating a multi-sport culture to shaping the digital landscape, Star has been tireless in its journey to bring alive its mission of ‘Inspiring a Billion Imaginations’.
To take this journey forward, Star India has revealed a brand new vehicle – its interactive website, www.startv.com.
An inspiring storytelling platform, the new website adds a fresh dimension, Imagine more… to Star India’s empowering vision. This mobile-first, immersive and engaging storytelling platform is an expression of how Star India is championing change through the power of media. Star India has partnered DesignStudio, a global brand agency, to distill its chairman & CEO Uday Shankar’s vision of “enabling, empowering and stimulating everyone to find his or her own answers; answers shaped by their own imagination.” The idea influences the website’s search filters, structure, content and photography – every aspect of the digital experience was created to make people Imagine more…
Engaging user experience, interactive content, rich vivid stories and an open-to-all ‘Pitch Your Idea’ initiative, form some of the pillars of the website.
To bring Star India’s stories to life, DesignStudio travelled to India for a photoshoot that spanned the country. It went behind the scenes and beyond the shows to capture the impact of Star India’s work in everything from transforming the village game of Kabaddi into an elite sporting league, to its social initiatives tackling violence against women.
Star India president – consumer strategy and innovation Gayatri Yadav said, “At Star, our mission has been to ‘Inspire a Billion Imaginations’ and the website brings this mission to life. It seeks to inspire and instigate each and every individual to unlock their potential of limitless possibilities. Imagine more… articulates how we take this mission forward and creates a powerful new storytelling address. This is a new home for Star’s incredible stories of change, inspiration, and bold ideas.”
DesignStudio executive creative director James Hurst said, “Our role is often to sift for the magic. Star is very unusual, there is magic everywhere! It has been (and continues to be) an absolutely inspiring rollercoaster getting to understand the breadth and depth of their impact on society and their hopes and ambitions for such an exciting and extraordinary future. We are thrilled with the work so far, and can’t wait for what happens next.”
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
