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Star India outshines with 14 metals at the GoaFest 2014
MUMBAI: STAR India emerged as the undisputed winner at the ongoing GoaFest 2014 in the Broadcaster Abbys, a category that recognizes excellence in creative work from broadcasters. The leading media and entertainment conglomerate bagged a total of 14 metals, including three out of the five Gold metals awarded to broadcasters at the festival – the highest for any broadcaster, both in terms of the total number of metals and the number of Gold metals won.
Commenting on the win, Gayatri Yadav, Executive Vice President, Marketing and Communications, STAR India, said “This is a proud achievement for the Marketing and Communication team at STAR India. The awards are a testament to our path-breaking content and innovation in marketing that have made STAR a truly inspiring brand in the media industry.”
STAR India bagged a Gold Metal for Saath Hain Hum Uttarakhand, a seven-hour live marathon event simulcast across the Star network to foster relief for the flood-ravaged state of Uttarakhand, in the Best TV Program for Cause Related Marketing sub-category. Two more Gold Metals that the network won were for Star Sports’ ground-breaking Refresh and ICC Women’s World Cup 2013, in the Best Launch of a TV Channel and the Best TV Sports Channel Promo sub-categories, respectively. The network also won multiple Silver and Bronze metals for various other innovative marketing efforts.
The Goafest is a South Asian advertising festival for those who believe in the power of Advertising. It is a highly prestigious event for people in the fields of Marketing, Advertising, Media and allied Services, giving professionals the opportunity to connect and learn from the various seminars and contemporaries and a chance to celebrate advertising.
MAM
WPP appoints Kyoko Matsushita as APAC CEO of WPP Creative
Former Japan CEO and Essence Global leader takes regional helm.
MUMBAI: Kyoko Matsushita just went from running Japan to captaining the entire APAC creative fleet because when you’ve already conquered one island nation, the next logical step is to steer a whole continent. WPP has appointed Kyoko Matsushita as APAC CEO of WPP Creative, effective immediately. She succeeds her previous role as CEO of WPP Japan, which she held since April 2022.
Matsushita brings a formidable track record in global media and creative leadership. Before joining WPP Japan, she served as Global CEO of Essence Global, having first joined the agency in 2014 as its inaugural APAC CEO. She was later promoted to global chief client officer, where she oversaw client services, satisfaction, and both organic and new business growth. Her earlier career includes senior roles at Sony, Electronic Arts and Gree UK, as well as a stint at Leo Burnett. She holds a master’s degree from the London School of Economics and Political Science.
Announcing the move on Linkedin, Matsushita described APAC as “a hotbed of creativity and potential” and expressed her excitement about working with teams across the region “to reimagine client growth” and “collaborate, learn, and co-create the future of creativity.”
The appointment strengthens WPP’s creative leadership in one of the world’s fastest-evolving markets, where Matsushita’s blend of regional expertise, global perspective and client-focused innovation is expected to drive the next phase of growth for WPP Creative across APAC.
In an industry where creativity knows no borders, WPP has chosen a leader who has already built bridges from Tokyo to London and back tasked with turning the entire Asia-Pacific region into one seamless canvas of ideas.
