MAM
Star Entertainment to release ‘Beyblade’ home video in December
MUMBAI: Film Distribution Company Star Entertainment will release the popular kids series Beyblade on home video this December.
The Beyblade DVD will be priced at Rs 299 while the VCD will carry a price tag of Rs 199.
The company has bought the distribution rights from the Tokyo-based animation major D Rights, which owns the original rights to the highly popular animation series.The entire Beyblade series is the latest addition to Star Entertainment’s animation library,states an official release.
“The Beyblade home video will be promoted through various activities involving children. For example, celebrity kids will play the Beyblade game during the launch event.The video will be made available in all the major outlets and retail stores,”Star Entertainment director Hemdev told indiantelevision.com.
For the uninitiated, Beyblade has its origins in ancient Japanese spinning tops Bei Goma and it involves spinning blades which are launched into a Beystadium -the battling area usually two-three feet in diameter.
In India, Beyblade airs on Cartoon Network from Monday to Friday at 5:30 pm. The show has been recording better ratings than even Pokemon, as per Tam.
Beyblade has been broadcast in more then 60 countries across the globe. Star Entertainment is releasing Beyblade home video in association with its home video partner Shethia Audio Video.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
