MAM
Stalwarts to explore how marketing is embracing technology to shape the landscape
Mumbai: The Marketing Conclave (Marcon), one of India’s largest marketing conferences, organized annually by the Internet and Mobile Association of India (IAMAI), is all set to return with its 19 edition on 22 November 2023 at the Taj Lands End in Mumbai. This year Marcon will explore, through a plethora of sessions, the dynamic relationship between marketing and technology. The conference is being co-powered by Whistle Feed.
This year’s Marcon promises to offer a multifaceted experience with four distinct tracks and more than 30 sessions. With over 75 prominent industry leaders converging on one platform, attendees can anticipate engaging discussions on the latest marketing trends. These insights are designed to provide valuable guidance for advertising and marketing professionals, assisting them in aligning their goals with the ever-evolving and technology-driven landscape of marketing.
Marcon 2023 has a lineup of distinguished speakers, who will discuss and deliberate on the Marcon theme. Government of India & Ministry of Information and Broadcasting joint secretary Vikram Sahay will be the Guest of Honour at the conference. He will deliver a keynote address on ‘Empowering Digital Advertising and Marketing: Regulatory Insights and Industry Collaboration for Sustainable Growth’.
Among other speakers at Marcon 2023 will be industry captains from renowned companies such as Amazon Pay, Mondelez, Adobe, Physics Wallah, DBS India, Inshorts, Airtel Payments Bank, Tata Cliq, PhonePe, Federal Bank, and Hotstar. These key speakers, representing diverse sectors, will share their expertise and insights, contributing to the rich discussions on the latest marketing trends and the evolving landscape of technology in the field. Attendees can look forward to gaining valuable perspectives from these accomplished professionals at the event.
Marcon 2023 is being supported by key industry players, including Route Mobile, Rocketship Films (A Jagran New Media Initiative), Haptik , Indus App Store, True Balance, Hexawebony, and ValueFirst, among others.
Also, part of this conference is an award ceremony – Digital Native Brand Awards, which celebrates and honours businesses and brands that have harnessed the power of digital technology, epitomizes the spirit of digital entrepreneurship, and leverages technology as a core driver of their success.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
