MAM
Stage set for the second edition of Indian Digital Brand Fest 2022
Mumbai: In today’s digital world, the way that companies connect with their customers and cater to their preferences is key. The digitally empowered consumers of today have more choices than ever before, as the online medium becomes the new battleground for brands to up their marketing game and retain their connection with consumers. At the Indian Digital Brand Fest 2022, organised by Indiantelevision.com to be held on 12 October at Mumbai’s ITC Maratha Hotel, we take a deep dive into how businesses can leverage evolving technology to be their allies. The second edition of the Digital Brandfest brings together a host of industry experts, brands, advertisers, tech-platforms, top marketing professionals from across the spectrum and solution providers accelerating digital growth in India under one roof to analyse the digital transformation happening in the industry, propelled by new-age tech. The Digital Brand Fest 2022 will host 40 plus speakers and over 200 delegates from new-age D2C brands as well as the legacy consumer companies of India, in the largest gathering of digital brands. The one-day physical event boasts over ten sessions of panel discussions, fireside chats, and keynote knowledge sessions by the digital doyens on a host of industry relevant issues that discuss the trends shaping the future of marketing and advertising for brands. The summit is carefully curated around sessions to guide the market players with the right insights, strategies, and tech solutions and partners to build future-proof brands. The summit will also look at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth. Google India’s director of business solutions & insights Priya Choudhary will address the keynote session at the summit, which will see participation from top industry speakers such as Warner Bros. Discovery director of marketing, South Asia Azmat Jagmag, dentsu India Media COO Bhaskar Jaiswal, Lokmat Media sr. EVP & head of digital business Hemant Jain, HDFC Bank VP & head of digital acquisition, content, & social media marketing Jahid Ahmed, Godrej Consumer Products vice-president & head of media services Subha Sreenivasan Iyer, Essence India VP of media activation Rahul Marwaha, GroupM India’s Niraj Ruparel, and many more. In a special address, Divya Karani, CEO, Media South Asia, dentsu will weigh in on “navigating advertising in a madtech world” in a special address. Indiantelevision.com group founder, CEO & editor-in-chief Anil NM Wanvari will engage mediasmart vice president, India and SEA Nikhil Kumar in a candid fireside conversation. Another special session will see JioAds CEO Gulshan Verma address the elite gathering on the topic ‘Unlocking opportunities-India beyond metros.’ The subjects and themes of discussion at the second edition of the IDBF summit will include content marketing for web 3.0, the metaverse marketing playbook, the martech stack roadmap for D2C brands, Among the topics covered are crossing the chasm: direct to programmatic, identity in a cookie-less world, and new-age internet users—challenges and opportunities. TV9 Network is the presenting partner for the event, which is co-powered by mediasmart. Adgebra and TellyChakkar are the associate partners, and Playflix & One Take Media Co. are the industry support partners. The event is executed by ITV 2.0 Productions.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
