MAM
St. Francis wins ESPN Premier League Junior Trophy
MUMBAI: Football when cricket mania is at its peak! ESPN-Star Sports (ESS) initiative that gives Mumbai kids the opportunity to mimic the likes of David Beckham and Michael Owen reached its grand finale and received an enthusiastic response from children.
St. Francis School won the inaugural ESPN Premier League Junior Trophy by beating Holy Family 1-0 at Mumbai’s RCF Sports Club. ESPN Software associate director Arun Podar, the chief guest for the grande finale, presented the trophy to the victorious soccer players.
Savio D’Souza, who was adjudged the “most promising player of the tournament” scored the winning goal for St. Francis in the 32nd minute. Avinash Rathi from the same school won the “best goalkeeper” award; Elvis Mendes won the “best defender” award ; Ryan D’Souza won the “best mid-fielder” award.
Cathedral & John Connon beat St. Mary’s School 7-1 to bag the third place. Kaarl Patrawal of Cathedral & John Connon won the “best forward” award.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
