MAM
SSC&B Lintas appointed as Essar Oil’s communication partner
MUMBAI: SSC&B Lintas has been awarded the Essar Oil Limited’s advertising and marketing communications account after a keenly contested, multi-agency pitch, involving almost all the key agencies. The estimated account size is pegged between Rs 250 -300 million in the first year and is expected to go up to 400 million in the second year.
Essar Oil, which is a part of the Essar Group has decided to foray into the retail space and has been licensed to open petrol pumps across the country. SSC&B Lintas will be involved in launching the retail brand and the products to be sold at these over 2000 outlets.
Speaking to Indiantelevision.com SSC&B Lintas President Ashish Bhasin says, “We are very excited to be taking on this mega challenge of launching a national brand in the oil sector. We will be using an integrated marketing approach to build the Essar Oil Brand and the world famous SSC&B Lintas creativity to get it salience, Also, as an agency we pitch for very select clients but when we do, we go all out”.
Interestingly, the agency in the last three months has won several new business accounts, the last being MTNL. The agency also upgraded its people through training and recruitment of internationally experienced managers, introduced latest systems, processes and technology; all the initiatives being steps towards becoming a world-class agency.
Videocon Group, Hyundai Motors, Giny & Johny, Cybermedia Dice, TDV, ICICI Direct, Indian Express Group and MTNL are some of the clients of SSC&B Lintas
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
