Brands
SSBeauty unveils first fragrance-exclusive boutique in Bengaluru
BENGALURU — Are you a fragrance-phile or perfumista? And if you are in Bengaluru, you can head to SSBeauty by Shoppers Stop which has unveiled its first fragrance-exclusive store at Nexus Mall in Koramangala.
The gleaming new boutique presents itself as a sensory sanctuary, with elegant glass display cases housing crystal flacons that catch the light. Rich wooden accents and subdued lighting create an atmosphere of refined luxury as customers navigate the carefully curated collection of premium scents.
Visitors can explore a handpicked selection of prestigious fragrances from both international luxury houses and celebrated Indian brands. The store features interactive scent profiling stations where patrons can discover their olfactory preferences, from fresh citrus notes to rich orientals and woody accords. Fragrance experts glide between displays, offering personalised consultations and helping customers uncover their signature scent through sampling stations that allow for an immersive experience.
Shoppers Stop CEO of Beauty & customer care associate Biju Kassim explained the strategic vision behind the launch: “The Bengaluru market is dynamic, fashion-forward, and passionate about beauty. This boutique is designed to be a true fragrance destination where customers can immerse themselves in the art of perfumery.”
He added: “Having established a legacy for curating the finest fragrance assortments, we plan to open many more fragrance-exclusive stores in the coming years.”
The new store boasts an impressive array of prestigious perfume houses including Givenchy, Guerlain, Tom Ford, Armani, Gucci, Hermes, Prada, Valentino, and Creed, alongside artisanal and niche fragrance brands. The collection spans everything from timeless classics to contemporary blends.
This opening marks a significant step in SSBeauty’s strategic expansion, with the brand positioning itself as Bengaluru’s premier destination for fragrance enthusiasts and novices alike. Beyond the new fragrance boutique, SSBeauty continues its commitment to “inspiring elegance” through its broader portfolio of beauty stores, which include dedicated treatment rooms offering indulgent facials and spa services.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
