Brands
SSBeauty unveils first fragrance-exclusive boutique in Bengaluru
BENGALURU — Are you a fragrance-phile or perfumista? And if you are in Bengaluru, you can head to SSBeauty by Shoppers Stop which has unveiled its first fragrance-exclusive store at Nexus Mall in Koramangala.
The gleaming new boutique presents itself as a sensory sanctuary, with elegant glass display cases housing crystal flacons that catch the light. Rich wooden accents and subdued lighting create an atmosphere of refined luxury as customers navigate the carefully curated collection of premium scents.
Visitors can explore a handpicked selection of prestigious fragrances from both international luxury houses and celebrated Indian brands. The store features interactive scent profiling stations where patrons can discover their olfactory preferences, from fresh citrus notes to rich orientals and woody accords. Fragrance experts glide between displays, offering personalised consultations and helping customers uncover their signature scent through sampling stations that allow for an immersive experience.
Shoppers Stop CEO of Beauty & customer care associate Biju Kassim explained the strategic vision behind the launch: “The Bengaluru market is dynamic, fashion-forward, and passionate about beauty. This boutique is designed to be a true fragrance destination where customers can immerse themselves in the art of perfumery.”
He added: “Having established a legacy for curating the finest fragrance assortments, we plan to open many more fragrance-exclusive stores in the coming years.”
The new store boasts an impressive array of prestigious perfume houses including Givenchy, Guerlain, Tom Ford, Armani, Gucci, Hermes, Prada, Valentino, and Creed, alongside artisanal and niche fragrance brands. The collection spans everything from timeless classics to contemporary blends.
This opening marks a significant step in SSBeauty’s strategic expansion, with the brand positioning itself as Bengaluru’s premier destination for fragrance enthusiasts and novices alike. Beyond the new fragrance boutique, SSBeauty continues its commitment to “inspiring elegance” through its broader portfolio of beauty stores, which include dedicated treatment rooms offering indulgent facials and spa services.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
