Brands
SRS Cinemas launches ‘Online Class’ at 33 per cent discount
NEW DELHI: The SRS Cinema chain today launched the first-of-its-kind ‘Online Class’- an initiative exclusively designed for the convenience of modern buyers who purchase movie tickets online.
This creative initiative not only offers a seamless buying experience to customers but also gives them a bright chance to save 33 percent on each ticket that they book online directly on the SRS Cinemas website.
This initiative will empower customers to search and book tickets with an ease in the ‘online class’ as well as in other categories. Moreover, it will offer lesser rates and assist people to save on money.
SRS Group MD Sunil Jindal said, “As recent as a few years, innovation in technology has drastically introduced a paradigm shift in the buying process. Today, a modern buyer is more inclined towards making a purchase online instead of visiting a physical store. Taking cognizance of this, we have introduced the online ticket booking service to meet and exceed the expectations of such buyers. At present, more than 30 per cent of buyers are increasingly embracing the concept of online booking. Our aim is to encourage the remaining 70 per cent buyers to adopt the digital route that can help them save more money and time”.
SRS Group president & chief strategy officer Tinku Singh added, “We are delighted to unveil this significant initiative. It will give our buyers an advantage of choosing the seats from the online class as well as other categories, which is generally not available for people who buy tickets from the box- office”. He further added “This thoughtful initiative will offer tickets to online buyers on lesser rates alongside, will help us fuel our business growth and success at a rapid pace”.
SRS Cinemas is a cinema chain in India based owned by the SRS Group with 20 plexes, 57 ccreens and presence in 15 cities across North India
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
