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Srinivasan Swamy receives International Honorary Award at AD STARS, Busan, Korea
MUMBAI: At the recently concluded 12th edition of AD STARS held in Busan, Korea, Mr Srinivasan Swamywas recognized with Korea’s highest honour for his significant contribution to the advertising industry. AD STARS is considered as one of the largest advertising festivals since it receives over 20,000 entries of creative work from nearly 60 countries, with Jury members from as many countries evaluating and awarding excellence in creativity.
Mr Swamy is the Chairman and Managing Director of R K SWAMY BBDO, one the reputed advertising agencies in India. He also is the Chairman of the R K SWAMY HANSA Group, which has units like Hansa Customer Equity, Hansa Research, Hansa Vision, Hansa Events, Hansa Medcell, Hansa PR, Hansa Outdoor, Hansa Consulting etc. The group employs nearly 3000 people and has revenues in excess of US$ 100 Million, serving over 100 clients.
He currently serves as the Chairman and World President of International Advertising Association (IAA), the industry body headquartered in New York, USA, with a presence in 56 countries around the world. He is also the Vice Chairman of Asian Federation of Advertising Associations (AFAA). He is an industry veteran having functioned as Chairman of Confederation of Asian Advertising Agency Associations (CAAAA), Presidents of Advertising Agencies Association of India (AAAI), Advertising Standards Council of India and the India Chapter of IAA.
On receiving the award, Mr Swamy said “I am humbled and honoured to receive the award on behalf of all my industry colleagues who helped me make a difference to the various tasks we addressed together. The industry is at a transitional phase with issues of enhanced data privacy regulations that could change the way we communicate with our various target audiences. We will do our bit to provide the direction we need to take, over the next couple of years”.
Mr Swamy has been earlier recognized in various forums for his outstanding contributions. He has received the Lifetime Achievement Award from both AAAI and Rotary Club of Guindy, the Distinguished Service Award from Advertising Club Madras, and was recognized as IAA Global Champion at the inaugural Inspire Awards in London, by IAA Global. He was inducted into the IAA Hall of Fame instituted by the India Chapter. Japan Advertising Agencies Association recognized him
with their Merit Honour for his singular contribution to the formation of CAAAA and thought leadership.
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Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
