MAM
Srinivasan Swamy receives International Honorary Award at AD STARS, Busan, Korea
MUMBAI: At the recently concluded 12th edition of AD STARS held in Busan, Korea, Mr Srinivasan Swamywas recognized with Korea’s highest honour for his significant contribution to the advertising industry. AD STARS is considered as one of the largest advertising festivals since it receives over 20,000 entries of creative work from nearly 60 countries, with Jury members from as many countries evaluating and awarding excellence in creativity.
Mr Swamy is the Chairman and Managing Director of R K SWAMY BBDO, one the reputed advertising agencies in India. He also is the Chairman of the R K SWAMY HANSA Group, which has units like Hansa Customer Equity, Hansa Research, Hansa Vision, Hansa Events, Hansa Medcell, Hansa PR, Hansa Outdoor, Hansa Consulting etc. The group employs nearly 3000 people and has revenues in excess of US$ 100 Million, serving over 100 clients.
He currently serves as the Chairman and World President of International Advertising Association (IAA), the industry body headquartered in New York, USA, with a presence in 56 countries around the world. He is also the Vice Chairman of Asian Federation of Advertising Associations (AFAA). He is an industry veteran having functioned as Chairman of Confederation of Asian Advertising Agency Associations (CAAAA), Presidents of Advertising Agencies Association of India (AAAI), Advertising Standards Council of India and the India Chapter of IAA.
On receiving the award, Mr Swamy said “I am humbled and honoured to receive the award on behalf of all my industry colleagues who helped me make a difference to the various tasks we addressed together. The industry is at a transitional phase with issues of enhanced data privacy regulations that could change the way we communicate with our various target audiences. We will do our bit to provide the direction we need to take, over the next couple of years”.
Mr Swamy has been earlier recognized in various forums for his outstanding contributions. He has received the Lifetime Achievement Award from both AAAI and Rotary Club of Guindy, the Distinguished Service Award from Advertising Club Madras, and was recognized as IAA Global Champion at the inaugural Inspire Awards in London, by IAA Global. He was inducted into the IAA Hall of Fame instituted by the India Chapter. Japan Advertising Agencies Association recognized him
with their Merit Honour for his singular contribution to the formation of CAAAA and thought leadership.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
