Brands
Sri Sri Tattva captures commitment of purity in latest campaign
MUMBAI: Health and wellness FMCG brand, Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the country’s most exciting tournament of the year, Indian Premier League (IPL) 2018.
The brand reinforced its essence of purity through this campaign and aired three television commercials that captured the organisation’s purity of thought, action and products. The television campaign went on air from 7 April across all its networks.
Sri Sri Tattva showcased its commitment to maintain the trust built over years by communicating the significance of purity, good health and happiness in one’s life. The TV commercial indicates how everything done with pure thoughts always turns out to be good and ultimately highlights the authenticity and pureness of the brand’s high quality products.
Sri Sri Tattva MD Arvind Varchaswi says, “Sri Sri Tattva signifies the essence of purity. We have always strived to come out with responsible products that are of use to society at large and will continue to innovate and develop many more and live up to our communication.”
The advertisement picturises pleasant moments in one’s life and the choices made with a pure and good intent. It captures a wedding, honeymoon and hunger scenario in its TV commercials.
Madison World chairman Sam Balsara mentions, “I am delighted to have Sri Sri Tattva as our client. We have created three commercials for their products based on the essence of our understanding of their organisation – purity of thought leading to purity of action and purity of brands.”
The brand intended to highlight its proposition of pure thoughts and pure ingredients during the first match of IPL 2018 as the tournament would see pure excitement and pure energy from the crowd. IPL is large scale event and enjoys a viewership nationally cutting across gender, age and geography.
Madison BMB CEO and chief creative officer Raj Nair adds, “Sri Sri Tattva’s goal is very clearly outlined in their vision for the brand: to promote health and wellness to every household. While Sri Sri Tattva comes with a legacy rich in ayurvedic tradition, the brand presents a truly holistic approach to health and wellness which is carried forward to the amazingly diverse product range across food, personal care, lifestyle and home care as well. This led us to the understanding that purity of thought, ingredients and action was a promise that is truly espoused by the brand. Thereby came the tag line ‘Shuddhta Ka Naam’.”
Brands
Flipkart completes reverse flip to India ahead of IPO
Walmart-owned e-commerce giant shifts domicile from Singapore to Bengaluru
MUMBAI: Flipkart has completed its restructuring to move its parent company from Singapore back to India, marking a key milestone as the Walmart-owned marketplace prepares for a potential initial public offering on Indian stock exchanges, ET reported, citing people aware of the matter.
The move, often referred to as a “reverse flip”, relocates the company’s legal home to India and aligns its corporate structure more closely with its largest market. It also clears an important regulatory step for Flipkart as it explores listing plans.
As part of the restructuring, several Singapore-based entities have been merged into Flipkart Internet Private Limited, which will now serve as the main holding company for the entire group.
The consolidation brings a number of major businesses directly under the Indian parent company. These include fashion platform Myntra, logistics arm Ekart, travel booking platform Cleartrip, healthcare marketplace Flipkart Health, and fintech venture Super.money.
Under the new structure, global investors including Walmart, Microsoft, SoftBank, and the Canada Pension Plan Investment Board will hold their stakes directly in the Indian entity rather than through an overseas holding company.
The redomiciliation required approval from the Indian government because Chinese technology company Tencent owns around a 5 to 6 per cent stake in Flipkart. Under Press Note 3, investments from countries sharing a land border with India require prior government clearance.
Flipkart had already secured approval from the National Company Law Tribunal in December. With the latest clearance from the central government, the company has now obtained all the regulatory approvals needed to complete the relocation, ET reported earlier.
Flipkart had originally shifted its holding structure to Singapore in 2011 to tap global capital more easily. However, as India’s capital markets have matured, several start-ups have begun returning their domiciles to the country ahead of public listings. Companies such as Razorpay, Groww, and Meesho have taken similar steps.
The company is now expected to move ahead with its IPO preparations and has begun early discussions with merchant bankers. According to people familiar with the matter, Flipkart could file its draft prospectus later this year, setting the stage for what may become one of the most closely watched listings in India’s e-commerce sector.
Flipkart has been majority-owned by Walmart since 2018, when the US retail giant acquired a 77 per cent stake in the company for $16 billion in one of the largest e-commerce deals globally.
