MAM
Sreeleela shines in Chicnutrix’s ‘Glow Mode On’ campaign, blending science with beauty
MUMBAI: Chicnutrix, India’s leading beauty and wellness nutrition brand, has unveiled its new campaign ‘Glow mode on’ featuring Telugu actor Sreeleela. With her radiant persona, strong youth appeal, and authentic approach to wellness, Sreeleela brings charm and credibility as the face of Chicnutrix, making her the ideal advocate for beauty and nutrition backed by science.
Today’s skincare consumer is ingredient-conscious and seeks solutions that are effective and clinically validated. ‘Glow mode on’ reflects this demand with Chicnutrix glow, powered by Opitac Glutathione from Japan, the global gold standard in skin health, along with Vitamin C. Together, these ingredients target dullness, pigmentation, and uneven tone, delivering brighter, clearer, and naturally radiant skin from within.
The campaign blends live action with Japanese anime to create a striking visual narrative. In the film, Sreeleela appears as a radiant force whose Glow transforms into a shield, defeating the villains of pigmentation and dullness, protecting her from external stressors, and amplifying her inner beauty.
Chicnutrix, ceo, Shilpa Khanna Thakkar said, “Glow Mode On isn’t just a campaign, it’s a movement that speaks to every modern woman who knows true beauty starts from within. With Sreeleela, we have the perfect face to deliver this message with both glamour and credibility. She represents the balance of science and style that Chicnutrix stands for.”
Speaking about her association, Sreeleela said, “For me, true beauty is about feeling confident in your own skin, inside and out. Chicnutrix glow combines clinically proven ingredients like Opitac glutathione and Vitamin C in a way that is simple, fun, and effective. I am delighted to be part of this campaign that encourages women to switch their Glow Mode On and embrace wellness as a lifestyle.”
The ‘Glow Mode On’ campaign is now live across social media platforms, carrying the bold message that with Chicnutrix: Glow mode on is equal to skin problems off.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
