MAM
Sprinklr appoints Amitabh Misra as chief technology officer
Mumbai: Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Amitabh Misra as chief technology officer (CTO), effective 1 April 2024. Misra will lead all R&D teams across the globe including product and engineering at Sprinklr. He joins the Executive Leadership Team to share his passion for innovative technology to help the company grow and scale. He will report directly to Sprinklr Founder and CEO Ragy Thomas.
Misra brings over 25 years of experience in building large-scale platforms for companies of various sizes, most recently, serving as vice president of Engineering at Adobe. There he led a global R&D organisation for Adobe’s Experience Cloud Platform including engineers, product leaders, and AI/ML researchers across India, Europe, and the US. Before joining Adobe, Misra was the founder and CEO of GOFro.com and CTO, chief architect, and head of engineering at Snapdeal.com. He holds an MBA degree from the University of California at Berkeley and a BTech degree from IIT Kanpur.
“For more than fourteen years, Sprinklr has been advancing our AI-powered Unified-CXM platform vision—a vision we believe can revolutionize front office operations for some of the world’s most influential brands,” said Sprinklr founder and CEO, Ragy Thomas. “Sprinklr’s CTO is crucial for our customers, partners, employees, and overall business success. Amitabh has the qualities to lead us in this next phase. He is an exceptional leader with invaluable industry expertise, extensive experience in scaling businesses, and a deep understanding of AI technology. His insight into our industry, customers’ needs, and the evolving landscape of enterprise solutions is unmatched. I am thrilled to welcome him to the team and look forward to our partnership in driving growth for Sprinklr.”
“As a technology enthusiast, I am passionate about building large-scale technology platforms, powered by the latest in AI research, that are uniquely capable of delivering exceptional value for customers,” said Misra. “It is a very exciting time to join Sprinklr to contribute to advancing the Unified-CXM platform vision and leverage Sprinklr’s cutting-edge AI to support brands who are exceptional at delighting their customers. I am eager to join this amazing team of technology experts, build innovative solutions for our customers, help scale the company, and accelerate new opportunities in the industry.”
Misra’s appointment comes at a time when the company’s clients are on the digital edge of an exciting future for Unified-CXM. His vision and expertise will help shape the next evolution of Sprinklr and customer experience.
Brands
Aditya Birla Fashion & Retail reshuffles top deck; Nikhil Modha to take over as CFO
Phased transition sees Marco Agnolin head OWND!, Nikhil Modha lined up as CFO as company readies next growth leg
MUMBAI: Aditya Birla Fashion & Retail is redrawing its leadership map, lining up a new generation of executives across key roles as it prepares for its next phase of growth.
The company has named Suraj Bahirwani as chief executive (designate) of Pantaloons, effective April 1, 2026, with a full transition to the top role slated for October 1, 2026. He will also be designated as senior managerial personnel.
A two-decade veteran of the Aditya Birla Group, Bahirwani joined as a group management trainee in 2002 and has since held a string of leadership roles across retail and manufacturing. His resume spans stints at Aditya Birla Retail, a tenure as chief operating officer of Pantaloons, and most recently, head of global sales at the group’s cellulosic fibres business, where he drove international expansion and strengthened value-added portfolios.
Academically, he holds a PhD from the University of Mumbai, a postgraduate management diploma from SP Jain Institute of Management and Research, and is a chartered accountant. Over the years, he has picked up multiple chairman’s awards, including distinguished achiever, exceptional contributor and accomplished leader.
The transition at Pantaloons will be staged. Incumbent chief executive Sangeeta Tanwani will continue until September 30, 2026, steering the handover before moving into an advisory role to the managing director from October 1, 2026. She is set to retire on January 31, 2027, at which point she will step down as whole-time director and key managerial personnel.
Alongside, the company has brought in Marco Agnolin as chief executive of OWND! and senior managerial personnel, effective April 6, 2026. Agnolin arrives with over three decades of global experience, having held senior roles at Inditex, where he helped expand Zara in Italy, and later served as chief executive of Bershka and Diesel. His track record spans fast fashion, brand turnarounds and youth-focused retail.
On the finance side, Nikhil Modha has been appointed chief financial officer (designate) and senior managerial personnel from April 1, 2026. He will assume full charge as chief financial officer and key managerial personnel from January 1, 2027.
Current chief financial officer Jagdish Bajaj will oversee a phased transition until December 31, 2026, before retiring and stepping down from his roles.
The reshuffle signals a calibrated succession plan rather than a sudden overhaul, with the company staggering exits and appointments to ensure continuity even as it refreshes leadership across verticals.
As Aditya Birla Fashion & Retail juggles legacy brands and new-age formats, the message is clear: steady hands for the present, sharper ones for the future—and no pause in the push for scale.
