MAM
SportzPR to promote All India Tennis Association
MUMBAI: Specialized sports communications consultant SportzPR has bagged All India Tennis Association (AITA)’s contract to promote the game across the country.
AITA, besides organizing national and international level tournaments in the country, also fields Indian teams in events like Olympic Games, Asian Games Davis Cup and Fed Cup abroad. SportzPR would provide AITA the necessary professional support to help realise the untapped potential of tennis in the country, says a company release.
According AITA Secretary General Anil Khanna: “We at the AITA are delighted with this new association with SportzPR. We are confident that together SportzPR and AITA will work successfully for developing, promoting and popularizing tennis in the country.”
According to CMCG India president of SportzPR and managing director Samir Kale: “Tennis has tremendous potential in India with Indian tennis players consistently performing at the highest level of the game for many years. Starting from Ramanathan Krishnan in the early fifties to the Amritraj brothers to Leander Paes and Mahesh Bhupathi to the latest sensation Sania Mirza, we have performed phenomenally at the tennis grand slam events. We have also reached the Davis Cup final thrice and won the only individual Olympic Medal in the l996 Atlanta games in tennis.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
