Brands
SportsSkill aims for global expansion with gamified training and AI blitz
MUMBAI: Pune-based sports tech firm SportsSkill has unveiled plans for global expansion and a gamified training centre that’s set to revolutionise athletic development. It is aiming to democratise high-performance training, making it accessible to anyone with a sporting itch, and the company is not shy about its ambitions.
At the forefront of this transformation is the unveiling of SportsSkill’s latest innovation—a state-of-the-art, high-performance gamified training center, the first of its kind. This unique facility seamlessly blends serious training with gamification, offering athletes an immersive experience that enhances fitness, hones technique, and builds competitive spirit—all in a fun, engaging environment.
Designed to push limits while maintaining peak efficiency and measurable outcomes, the center marks a significant step in delivering real-world, hands-on training to complement the company’s robust digital ecosystem.
Looking ahead, one of the major milestones for 2025 will be SportsSkill’s expansion into international markets during the second half of the year. This strategic move aims to introduce its advanced, AI-powered sports training application to a global audience. With a strong foundation in India, the company now aims to make high-performance, personalised training accessible to athletes around the world, regardless of location or level of play.
With its integrated approach that combines on-ground training innovation with digital intelligence, SportsSkill is well-positioned to become a key global player in the evolving sports training ecosystem.
“We are incredibly excited about what 2025 holds for SportsSkill,” said SportsSkill co-founder Chetan Desai. “The international expansion is just the beginning. Our new gamified center, collaborations with schools, and enhanced R&D efforts are all geared toward one goal: empowering athletes everywhere with the tools they need to perform at their best. This is a huge leap forward in our mission to transform the world of sports training.”
“Our goal for this year is to bring next-gen sports training to even more athletes,” said Co-founder SportsSkill Abhinav Sinha.“Whether it is through expanding the number of sports available on the app, working closely with educational institutions, or providing a gamified training experience at our new center, we are fully committed to making world-class athletic training accessible to all. Our new B2B2C approach will allow us to scale even faster and offer customized solutions that cater to the unique needs of various sectors in the sports ecosystem.”
SportsSkill is also doubling down on research and development, adding more sports to its app and sharpening their AI edge. The company is not just aiming to train athletes; the aim is to build a sporting empire, one gamified training session at a time. This isn’t just about fitness; it’s a full-throttle assault on the global sports training market, and SportsSkill is coming in hot.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
