MAM
Sportfive acquires rival sports marketing agency ISPR
FRANKFURT: Sportfive has taken over the shares of Internationale Sportrechte Verwertungsgesellschaft (ISPR) These were previously held by German media conglomerate KirchMedia and Axel Springer. As a result, ISPR is being integrated as a whole into the Sportfive international marketing group.
The Munich-based ISPR was founded in 1991 and has developed into one of the leading sports marketing agencies. Among others, they market the worldwide television rights of the German football league.
Sportfive CEO Jean-Claude Darmon added, ” This is a strategic decision. ISPR has been operative in the sports rights trade for a long time and offers an interesting portfolio and an excellent network in the European market. The business model of this agency harmonizes perfectly with our activities.”.
Sportfive COO Philip Cordes said, :It is and remains our aim to strengthen and keep developing our position in Germany and Europe. We are glad that we were able to succeed in signing this contract with ISPR. After a thorough review of the legal and financial situation and subsequent to a specific valuation of the content of the company, this is the logical consequence.”
Sportfive is the German subsidiary of the international marketing agency Sportfive S.A. that was founded in 2001 and is listed on the Paris stock market. The Sportfive Group covers the whole range of the sports rights trade, from stadium advertising and hospitality programmes to shirt sponsorships, stadium consulting and the sale of international television rights.
In the German market, Sportfive is responsible for the marketing of professional football clubs like Borussia Dortmund, Hertha BSC Berlin and Hamburger SV. The Sportfive Group also manages the worldwide TV rights of the international handball and basketball federations, VI Nations Tournament of Rugby and various football championships (English, Spanish, Italian and French).
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
