MAM
Splash alert as Aqua Imagicaa makes a wave in Indore with grand opening
MUMBAI: Indore is about to get a whole lot wetter and wilder! Aqua Imagicaa Water Park has officially opened its doors in the heart of Madhya Pradesh, bringing world-class water attractions to the region. Nestled just 20 minutes from Indore and Ujjain, this sprawling 18-acre aqua wonderland promises to be the ultimate summer escape for thrill-seekers and families alike.
The launch marks a major milestone for Imagicaaworld Entertainment Limited, reinforcing its position as a leading player in India’s leisure and entertainment landscape. Following the roaring success of Aqua Imagicaa Surat, which debuted in March 2023, the brand is making a splash in central India, expanding its portfolio to eight parks nationwide.
Imagicaaworld Entertainment Limited managing director Jai Malpani shared, “We are excited to expand Aqua Imagicaa’s presence with our second park in Indore making it the biggest water park in Madhya Pradesh and the 5 th water park in our portfiolio. This expansion increases our park count to 8 parks and brings us closer to our consumers and meets the increasing demand fior quality water parks in India. As we continue to add one new park each year, Aqua Imagicaa Indore marks another step in fiulfiilling our promise to bring new, unique entertainment destinations across the country. This aligns with the company’s vision to provide top-tier entertainment experiences to dififierent catchments across India, fiurther solidifiying the company’s position as a leader in the country’s growing leisure and entertainment landscape”.
With 20 exhilarating rides, Aqua Imagicaa Indore is set to be Madhya Pradesh’s largest water park. From adrenaline-pumping slides to relaxing wave pools, the park caters to every kind of visitor, whether they crave heart-racing thrills or a laid-back aquatic retreat.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
