Brands
Spinny drives cricket fever with winners flying to Dubai for Asia Cup
MUMBAI: Spinny, India’s full-stack used car platform, has announced three lucky winners who will be jetting off to Dubai to watch Team India in action at the Asia Cup 2025.
The contest, which ran from 9 to 17 September, gave anyone buying a car on Spinny the chance to win the cricketing trip of a lifetime. On 26 September, the winners will pack their bags and head to Dubai to see India take on Sri Lanka, live from the stands.
The winners are: Snehal Chaitanya Nadakuduru from Bangalore, who drove home a Kia Sonet; Sarah Shailendra Salve from Mumbai, who picked up a Toyota Glanza; and Raghuveer Chandra Sirivore from Hyderabad, who chose a Volkswagen Virtus.
As an official global sponsor of the Asia Cup, Spinny’s branding will be seen across stadiums on perimeter boards, backdrops and digital screens. More importantly, the brand says it is about “creating real experiences that matter”, both on and off the pitch.
Spinny’s brand ambassador, cricket legend Sachin Tendulkar, continues to be at the heart of its storytelling, symbolising trust and inspiration for millions of fans. Customers and followers can also track the winners’ journeys on Spinny’s social channels, from their new car purchases to their cheers in Dubai.
“Massive congratulations to all the winners,” said Spinny, senior vice president and business head, Hanish Yadav. “This is where the love for cricket meets the joy of owning your car, and we’re proud to have made that possible.”
With the Asia Cup set to deliver some of the most exciting cricketing contests in the region, Spinny is not just sponsoring the spectacle but also putting fans in the front seat of the action.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
