Brands
Spinny drives cricket fever with winners flying to Dubai for Asia Cup
MUMBAI: Spinny, India’s full-stack used car platform, has announced three lucky winners who will be jetting off to Dubai to watch Team India in action at the Asia Cup 2025.
The contest, which ran from 9 to 17 September, gave anyone buying a car on Spinny the chance to win the cricketing trip of a lifetime. On 26 September, the winners will pack their bags and head to Dubai to see India take on Sri Lanka, live from the stands.
The winners are: Snehal Chaitanya Nadakuduru from Bangalore, who drove home a Kia Sonet; Sarah Shailendra Salve from Mumbai, who picked up a Toyota Glanza; and Raghuveer Chandra Sirivore from Hyderabad, who chose a Volkswagen Virtus.
As an official global sponsor of the Asia Cup, Spinny’s branding will be seen across stadiums on perimeter boards, backdrops and digital screens. More importantly, the brand says it is about “creating real experiences that matter”, both on and off the pitch.
Spinny’s brand ambassador, cricket legend Sachin Tendulkar, continues to be at the heart of its storytelling, symbolising trust and inspiration for millions of fans. Customers and followers can also track the winners’ journeys on Spinny’s social channels, from their new car purchases to their cheers in Dubai.
“Massive congratulations to all the winners,” said Spinny, senior vice president and business head, Hanish Yadav. “This is where the love for cricket meets the joy of owning your car, and we’re proud to have made that possible.”
With the Asia Cup set to deliver some of the most exciting cricketing contests in the region, Spinny is not just sponsoring the spectacle but also putting fans in the front seat of the action.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
