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Spin TV mandates Helios Media with revenue monetisation
MUMBAI: Spin TV, the specialty TV channel focusing on real estate sector, has assigned the mandate of revenue monetisation to Helios Media.
The real estate sector in India has been growing rapidly at the rate of 11.2 per cent CAGR (FY2008-2020) and the sector’s needs are being currently addressed by print supplements, internet and outdoor largely. It is for the first time in the history of Indian broadcast business that a TV channel dedicated to the real estate sector has been launched.
Spin TV, will offer consumers the ease of surfing from the comfort of their homes for a complete view of the property that they so desire to short-list. Along with such show-cases the channel will also have shows on tourist destination, vaastu and interiors, new concepts in living styles and dream homes.
The channel will target the affluent, educated audiences primarily in the metros. The channel is being distributed across large MSO platforms in the western region of India.
Helios Media, which has handled specialty TV channels such as MTunes HD, FoodFood, Music Express, FTV, FataFati and Epic, will now take on the mandate of positioning a niche product such as Spin to provide true value for the brand.
OMNIL CEO Manish Rachh said, “In Helios Media we saw their ability to position channels in the advertiser market in a way that works both in the favour of the advertiser and the channel. Since SPIN TV is in a very segmented space, it was important for us to assign the monetisation to a team that truly comprehends the value of such an offering.”
Helios Media COO Bala Iyengar added, “The core of Helios Media is to look “Beyond Obvious” and we have been successfully achieving huge wins purely on the basis of providing the missing link between content and communication who are both addressing the same consumer base. Identifying of this space and appropriate positioning will therefore lead to true value of the channel.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
