MAM
Spikes Asia calls for entries
MUMBAI: The Spikes Asia Festival of Creativity, Asia Pacific’s awards and festival for the creative communications industry, is now open for entries for its 2013 awards.
Entries are being accepted into a total of 16 categories: film, print, outdoor, radio, media, direct, promo and activation, digital, print and poster craft, film craft, design, pr, mobile, integrated, branded content and entertainment and creative effectiveness.
Nine juries will be present in Singapore, home to Spikes Asia, to judge and award work entered from across the region. Winners of this year’s awards will be revealed and honoured at the annual awards ceremony which will bring the Festival to a close on 17 September.
“It’s exciting opening for entries for a new year. We get to see the trends and initiatives that are coming out of the region; a region that is currently experiencing huge growth and development, and is setting the creative bar high. It will be interesting to see who emerge as the winners of Spikes Asia 2013,” Lions Festivals chairman Terry Savage said.
A number of special accolades will also be presented including, network of the year, independent agency of the year, Spikes Asia agency of the year, media agency of the year and the Spikes Palm Award, which is given to the most awarded production company. The Spikes Asia advertiser of the year, given to clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services, will also be honoured on stage.
This year, the media agency of the year Award has been realigned so that only a media agency will be eligible to win the award. Advertising agencies, clients, media owners and others can continue to enter and win a Spikes Media award but they cannot compete for the media agency of the year honour.
All of the shortlisted work will be on display through exhibitions and screenings throughout the Festival offering attendees the chance to see a showcase of the best work coming out of the Asia Pacific region.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
