MAM
Spike TV teams up with Bruce Willis for fatherhood documentary
MUMBAI: Viacom’s US network for males Spike TV will team up with actor Bruce Willis for a documentary that celebrates the joys of fatherhood.
True Dads with Bruce Willis will air on 17 December on the channel.
There is a family crisis in America. One out of every four homes does not have a father. The documentary examines the lives of men who’ve discovered the immeasurable rewards of being a father.
Spike TV president Albie Hecht said, “Today’s men are looking for new role models about how to be a dad – you can’t just come home and watch TV anymore. Through research we have found that nearly half of the men surveyed said they don’t spend as much time as they would like with their kids. We hope that this documentary will help to inspire a new generation of fathers.”
The documentary paints an evolving picture of fatherhood from the perspective of six everyday dads. Through their personal stories and experiences, viewers witness the full spectrum of fatherhood and see that although it can be challenging at times, fatherhood can also be the most creative, fulfilling and enriching experience of a man’s life.
Celebrities including Matt Lauer, Cedric the Entertainer, Alec Baldwin will offer their personal insight and advice about fatherhood. Nascar driver Kerry Earnhardt talks candidly about the influence the relationship with his famous father, Dale Earnhardt, Sr. had on his own experience as a father. Kerry pushed racing aside to be present in his children’s lives, but has recently decided to pursue the sport that took his own father’s life.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
