MAM
Spiffy PR wins the PR mandate for Bake Live Studio by Sarjena Foods Pvt Ltd
Mumbai: Spiffy Public Relations, a Mumbai-based digital communications agency known for its strategic and outcome-focused public relations, is proud to announce its collaboration with Bake Live Studio as its partner for all PR and communications initiatives.
Located in the heart of Mumbai, Spiffy Public Relations has earned a reputation for crafting compelling narratives that resonate with audiences across various platforms. With a core focus on strategic public relations, social media mastery, media partnerships, celebrity integrations, and influencer liaisons, the agency is dedicated to illuminating its clients’ journeys to success. This partnership aims to harness the agency’s expertise in propelling brands to prominence and ensuring Bake Live Studio’s story reaches a broader audience.
Sarjena Foods Pvt Ltd directors Vishaal Vira and Nirmal Gogri stated, “We are thrilled to have Spiffy Public Relations on board as our communications partner. With their extensive experience and innovative approach, we believe they will help us share the unique essence of Bake Live Studio with the world.”
Spiffy PR founder Kajol Jain expressed her enthusiasm about this collaboration, “Bake Live Studio’s commitment to excellence and creativity aligns perfectly with our agency’s values. We are excited to work alongside their team to craft compelling narratives that capture the magic of Bake Live Studio’s offerings.”
As Bake Live Studio embarks on its journey to become a premier destination for food enthusiasts, Spiffy Public Relations is poised to ensure its story shines brightly in the media landscape.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
