AD Agencies
Spicetree Design Agency (SDA) expands to UAE
Mumbai: In a remarkable move, Spicetree Design Agency (SDA) has announced its expansion to the UAE, establishing Spicetree Digital Media LLC. This bold step aligns perfectly with our core philosophy, shared by Dubai itself: ‘Growth for All, Above All’. This expansion is a significant win for everyone at SDA, driven by the visionary leadership of Spicetree Digital Media LLC’s founder and director Mehmood Khan.
“Our expansion to the UAE is a testament to our belief in seizing opportunities,” said Mehmood Khan. “The UAE is a land of opportunities, and we’re here to seize them. We have witnessed firsthand the country’s unwavering commitment to fostering an environment where businesses can survive and thrive. Our decision to expand here was driven by the country’s remarkable economic growth, diverse and dynamic market, and forward-thinking policies, making it a hub for innovation. At SDA, we are excited to bring our unique blend of expertise and creativity to the country.”
With over 20 years of experience, Mehmood Khan’s exceptional networking skills have paved the way for SDA to enter this new and super-competitive market. His leadership and foresight have been instrumental in this strategic move, positioning SDA to harness the UAE’s infinite opportunities.
At the helm of SDA’s digital marketing and strategic planning is Mehek Khan, the head of digital marketing & strategic planning, who ensures that SDA’s campaigns resonate with the local audience while maintaining global standards.
Leading SDA as the CEO, Aalim Khan brings unparalleled business planning expertise to the table. His vision and strategic acumen have been vital in shaping SDA’s growth trajectory. Aalim’s commitment to building sustainable business and service models has been a cornerstone of SDA’s success.
With this trio & an exceptional team of over 50 strategists, designers, and web development experts and 20 years of experience, SDA is well-equipped to impact the marketing sphere significantly. SDA’s unique selling proposition lies in its thorough research and scientific approach, which helps brands improve on all fronts and acts as a business consulting partner.
At SDA, their approach is not just unique; it’s revolutionary and customer-centric. They believe in using resources wisely to generate more value rather than burning money. Their deep understanding of brands and their audiences allows us to devise strategic plans that ensure a good return on investment (ROI) on retainers. This meticulous approach has enabled us to build sustainable business models that resonate with our client’s goals.
SDA’s over two decades of track record speaks volumes about their dedication and expertise. We specialize in creating innovative business models for sectors like real estate, travel, cafes, etc., providing 360-degree assistance in advertising. Their commitment to understanding the brand and its audience sets us apart, ensuring that our strategies are not only effective but also sustainable.
The expansion of SDA to the UAE marks a new chapter in their journey. With a strong foundation of experience, a visionary leadership team, and a steadfast commitment to sustainable growth, SDA is determined to make a significant impact in the UAE’s vibrant market. They look forward to embracing the opportunities that lie ahead and continuing our mission of growth for all, above all.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
