MAM
Spartan Poker unveils its new brand identity
NEW DELHI: Digital gaming platform, Spartan Poker, has unveiled its new brand identity with a redesigned logo and a tagline. ‘Straight Up Skill’, the new visual identity is designed to represent Spartan Poker as a platform that encourages skill as the biggest equaliser in the game of poker.
The new brand visual identity includes a Golden Spartan Helmet mask that is a nod to Spartan Poker’s community and has played a big role in the company’s ongoing success. The new, bold and vibrant logo in Golden colour embodies the characteristics of the intellectual and skilled player, the press statement added.
Speaking on the refreshed identity Spartan Poker founder and MD Amin Rozani said, “The rebranding is an exciting change for Spartan Poker. This initiative will convey the continuing evolution and philosophy of the brand, and proudly highlight the approach we want to communicate about the brand.”
On the rebranding, Blink Digital co-founder Rikki Aggarwal founder, “We started with primary research to gauge audience sentiment. Based on our analysis, we redefined every facet of the Spartan core identity, creating a framework for a distinct visual and verbal manifestation. Finally, seeing the rise of online gaming globally, we rose to the occasion to elevate the experience for customers in a bold and contemporary way, reinforcing their belief in skill as the ultimate equaliser in poker and in society. Think: #StraightUpSkill in straight-up style.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
