Brands
Sparsh CCTV teams up with Sonu Sood for Fateh to promote cyber-secure surveillance
MUMBAI: In Indian cinema, few stories reflect resilience like that of Sonu Sood. Recognised for his contributions beyond acting, Sood has become a figure in social causes. His latest venture involves cybersecurity with the film Fateh, where he highlights the role of secure surveillance systems. Sparsh CCTV has partnered with Fateh, featuring Sonu Sood. Set to release on 10 January 2025, the film focuses on combating cybercrime and aligns with Sparsh CCTV’s mission to provide surveillance solutions that protect captured data.
Sparsh CCTV provides cyber-secure surveillance systems designed to protect against unauthorised access to data collected by its cameras. This partnership aims to raise awareness of how secure surveillance solutions can address modern threats while safeguarding businesses, homes, and communities.
Sonu Sood, Sparsh CCTV’s brand ambassador, represents the brand’s values of trust, reliability, and innovation. His role in Fateh amplifies Sparsh’s commitment to empowering individuals and organizations with secure surveillance solutions that combine technology with ease of use. The association with Fateh brings Sparsh’s expertise in cyber-secure surveillance to the forefront, with its cameras showcased in key scenes of the film. These integrations demonstrate their importance in fostering a culture of safety and vigilance.
Sparsh CCTV cameras are engineered with cybersecurity features, ensuring that the data they capture is protected against unauthorized access. As a pioneer in the Indian surveillance industry, Sparsh has consistently delivered solutions that meet STQC certification standards to secure both physical and digital spaces.
Sparsh CCTV founder & CEO Sanjeev Sehgal stated: “At Sparsh, we believe in taking steps to protect what matters most. Partnering with Fateh is more than just a collaboration—it’s a shared mission to inspire action. Our surveillance solutions made in India ensure that communities, businesses, and individuals have the tools to stay secured and protected. This partnership is a step toward raising awareness about secure surveillance and its role in a safer India.”
Sonu Sood, the film’s lead actor and Sparsh CCTV’s brand ambassador, shared, “As Sparsh CCTV’s brand ambassador and the lead in Fateh, I’m honoured to champion the cause of cybersecurity. Sparsh’s solutions are fortifying India’s defences, and I’m proud to contribute to this mission.”
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
